As a marketer, one of your main goals is to reach new customers and, to do this, creating content is often your clearest path to success. At first glance, this seems like a tidy equation. You create content and you get new customers. But how much traction does your...
We all love to be recognized by the people and places we do business with. When a restaurant greeter sits us at our favorite table, the barista who knows our preferred brew (and can pronounce our names), or that hairdresser who always styles it just the way we like....
MySpace averages about 5 million page visits a month. In the year 2021. Let that sink in. MySpace hasn’t had a cultural impact since low-waisted jeans, and so while it’s still an impressive number, what does this metric really tells us? The question raises a much...
If you haven’t been using video, it may be time to start. Video’s influence has grown exponentially in the past decade, quickly becoming the preferred medium of choice for consumers and marketers alike. In fact, 84% of people say that they’ve been convinced to buy a...
The insurance industry is not traditionally known for offering customization. For generations, customers had to choose from the options insurance companies provided, rather than what they wanted, or needed. More recently, with increased competition, the market is...
Despite the teachable moments from countless marketing fails, brands continue to embarrass themselves with desperate attempts to please consumers with the flavor of the month, be it catchphrase or cause. A quick scroll through Instagram sees brands blindly throwing up...
BlueRush CEO, Steve Taylor and Kevin Darlington, General Manager of Broadridge Advisor Solutions, joined Matt Swain on the ‘Reimagining Communications Podcast’ to explore how personalized videos can improve customer engagement in the financial advisor space. On the...
Heightened competition, increased consumer expectations and declining customer loyalty are hurdles that many insurers are facing today. More than ever, companies are turning to personalized customer experiences to differentiate themselves and compete in challenging...
Converting existing prospects into new customers is critical for the success of any business, but in recent years it has become increasingly more difficult and costly. Studies show customer acquisition costs (CAC) increasing — climbing by roughly 10% or more a year....
Video has become one of the most effective marketing tools. Companies failing to integrate video into their strategies will quickly fall behind the adoption curve – and fall behind their competitors. But pivoting to adopt different solutions is never easy. All new...
