The Top 8 Personalized Video Trends for 2023
BY BLUERUSH | PERSONALIZED VIDEO
In the past year we saw sales and marketing teams increasing their usage of videos – mostly because it’s what consumers want. Recent studies show that 68% of consumers prefer watching videos to learn about new products or services.
The demand for personalized videos will continue to increase in 2023, and that means you can expect some big changes as brands adopt new technology to evolve their messaging.
Not only are personalized videos more popular than text-based articles, eBooks, and infographics -they work! According to HubSpot, a personalized call to action results in 202% more conversions than one that isn’t.
What are Personalized Videos?
A personalized video (or personal video) is a video that is created and customized for a specific individual viewer by using data you have collected to generate personal elements, such as name, age, gender, location, and other details to provide viewers with a powerful personal experience.
For example, the digital music, podcast and video service, Spotify, makes recommendations based on the user’s past listening history, engagement behavior patterns, and from what other similar user personas also listen to. Other leading media outlets, like Netflix and YouTube work similarly to Spotify’s recommendation engine.
Where should you focus to get the most out of personalized videos for 2023?
Here’s a list of the top 2023 trends for personalized video that you need to incorporate into your sales and marketing personalization strategies.
1. Standing Out in Overloaded Inboxes
With most people’s digital inbox being overloaded, you need to find a way to make your message standout – an interactive video can do just that. Not only does it have increased engagement and response rates, but personalized videos have a 164% average higher CTR (click-through rate) compared with generic videos
Not only will your personalized video be a powerful differentiator, but it’s been proven that viewers are more likely to retain your branded and personalized message than with an old school text-based email.
2. Using the Data You Already Have
Marketers are looking for ways to use the customer data they already collected. This trend will continue to gain importance this year as stricter privacy laws and new limits are being placed on third-party cookies.
This first party data is information companies collect from their own sources from both online and offline sources. Brands can use this data to create a personalized, digital experiences without sacrificing client privacy. Since customers are more receptive to personalized messaging, using first party data to customize videos leads to improved commercial outcomes.
The Power of Personalized Video
3. Enhancing Customer Relationships Digitally
It is increasingly difficult and costly to meet every prospect in person, leading brands to use the digital realm to conduct business. Although customers have come to expect emails and online pitches, they still want to get to know you (and your brand). Personalized videos allow prospective clients to get to know you and form a connection.
Even with the return to face-to-face meetings and events, customers still want virtual experiences. Integrating live meetings with virtual experiences, allows customers to enjoy the best of both worlds.
4. Measuring Your Videos Performance
ROI is a key factor in marketing and sales strategies, but it isn’t always clear or easy to track. With interactive video platforms, not only can you track performance, but analytics tools allow you to gather insights like what time of day more customers watched the video, how much of the video they watch, and where they dropped off.
You can take all this information and not only determine how successful your efforts are, but you can make changes that will increase effectiveness for future videos.
5. Tapping Into Creativity
With 78% of marketers planning on investing in video next year, it is shaping up to be the most popular area of investment for 2023. This means you need to get creative to make sure your video stands out amongst the competition.
The best way to stand out is to go beyond the expected and deliver a superior customer experience – give them something they don’t expect – a personalized interactive video. Instead of a boring text email, send them a personalized note from their advisor to share their money statement balance, or an interactive video to help them choose the product that is right for them.
This effort will pay off. 93% of companies using personalized video content experience an increase in conversion rates.
6. Educating Customers
In the past, consumers would visit websites, look at online reviews, watch commercials, and maybe digest a few YouTube videos to learn about a product. With 92.7 percent of global internet users worldwide watching digital videos each week, consumers are trying to educate themselves on everything through video. That includes your videos about your product or service.
With the visual experience of videos helping people retain 95% of a video better than text, why not offer them YOUR message and branding to retain?
Educational videos (a.k.a. how-to or instructional videos) are a great way to interact with customers. Videos give consumers the opportunity to see how a product or service works in real life, discover any flaws before purchasing the item, and identify perks that they might not learn about in the text-based description.
7. Short, Interactive, and Personal
People no longer want long format videos, they want bite-sized content that they can relate to.
No matter what your objective is, personalized interactive videos can help you achieve them.
Before you sit down in front of the camera, keep this in mind:
- Plan what you’re going to say.
- Pick the data points that your customer will relate to.
- Keep the video focused on a particular product or service goal.
- Identify the questions your customers will have and focus on answering them.
8. Putting Your Message Out There
Throughout the year as video creation and consumption continues to rise and social media users sharing twice as many videos as they do other content, think about using your personalized videos to help grow your social platforms. Look for new ways to use personalized videos across platforms to generate traffic, increase brand awareness, and win more deals.
With 90% of consumers watching videos on their mobile devices, you need to be able to distribute your personalized video across ALL platforms.
The fact that you can track the effectiveness of your video distribution is an added bonus.
Ready to Get Started with Personalized Videos in 2023?
More companies will be using personalized videos in 2023 to create memorable digital experiences for customers. Whether it’s a quick follow-up email, onboarding new customers, or monthly statements, a quick video is the best way to communicate their message.
It’s win-win for customers too because they like the highly personalized and interactive nature of these videos that save them time and answer their pressing questions. It builds trust and creates long lasting relationships with customers.
Personalized videos will continue to change the way marketing and sales teams work. Are you ready to get the most out of personalized videos trends for your digital strategy in 2023?
Try IndiVideo for yourself and see how easy it is to get started.