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2022 Personalized Video Trends

That Will Skyrocket in 2023

BY BLUERUSH | PERSONALIZED VIDEO

As 2022 comes to an end and 2023 approaches let’s take a look back at the big wins that happened this year for BlueRush and our clients, and the advancements of personalized video this year.

The year saw a continued increase in video consumption by users on all platforms, so it’s no surprise that 93% of companies using personalized video content experienced an increase in conversion rates and 25x ROI increase. And this year we took the opportunity to praise our customers accomplishments with our first annual IndiVideo Customer Awards.

All these personalized video trends translate to improved customer relations. For BlueRush clients, 90% of their customers reported increased satisfaction and product understanding after watching an indiVideo.

That’s only the beginning. Check out these results BlueRush clients accomplished with IndiVideo Personalized Video platform:
Personalzied video trends

How are clients getting these amazing results with personalized video?

It’s not just about creating a video and pushing it out to customers. It’s about understanding the customer journey and enhancing their digital experience. We partnered with Brightcove Marketplace to provide their customers with personalized video capabilities for marketing and sales. Now Brightcove customers can easily create personalized videos to capture customers attention, that they can scale and securely deliver.

BlueRush listened to customers’ needs and earlier this year launched IndiVideo for Sales, a personalized video application built specifically for sales teams to connect, convert, and close deals faster.

Automation at Scale

2022 Personalized Video Trends

Over the year one trend is clear – video consumption is not slowing down! In fact, it is continuing to grow with 92.7% of global internet users worldwide watching digital videos each week.

Consumers are relying on videos from brands.

Previously consumers would visit websites, seek online review, and watch commercials. Now, according to HubSpot, consumers prefer videos to give them the opportunity to see how a product or service works in real life, discover any flaws before purchasing the item, and identify perks that they might not learn about in the text-based description.

Marketers need to up their game and provide the personalized videos their customers want.  To assist marketers, we launched our HubSpot integration to provide marketers with the ability to deploy IndiVideo directly through the CRM. It’s now even easier to grow your business 3x better with personalized video and HubSpot  than any re-engagement campaigns!

Happy Dog
With so many exciting new programs and tools to help our clients reach success we cannot wait to see what 2023 will bring. Considering 97% of marketers plan to maintain or increase their investment in personalization efforts, according to Salesforce, we’ll be doing a lot more in 2023!

Marketers need to up their game and provide the personalized videos their customers want.  To assist marketers, we launched our HubSpot integration to provide marketers with the ability to deploy IndiVideo directly through the CRM. It’s now even easier to grow your business 3x better with personalized video and HubSpot  than any re-engagement campaigns!