The insurance industry is not traditionally known for offering customization. For generations, customers had to choose from the options insurance companies provided, rather than what they wanted, or needed. More recently, with increased competition, the market is...
Despite the teachable moments from countless marketing fails, brands continue to embarrass themselves with desperate attempts to please consumers with the flavor of the month, be it catchphrase or cause. A quick scroll through Instagram sees brands blindly throwing up...
BlueRush CEO, Steve Taylor and Kevin Darlington, General Manager of Broadridge Advisor Solutions, joined Matt Swain on the ‘Reimagining Communications Podcast’ to explore how personalized videos can improve customer engagement in the financial advisor space. On the...
Heightened competition, increased consumer expectations and declining customer loyalty are hurdles that many insurers are facing today. More than ever, companies are turning to personalized customer experiences to differentiate themselves and compete in challenging...
Converting existing prospects into new customers is critical for the success of any business, but in recent years it has become increasingly more difficult and costly. Studies show customer acquisition costs (CAC) increasing — climbing by roughly 10% or more a year....
Video has become one of the most effective marketing tools. Companies failing to integrate video into their strategies will quickly fall behind the adoption curve – and fall behind their competitors. But pivoting to adopt different solutions is never easy. All new...
The average person spends almost seven hours a week watching videos online. That’s a significant chunk of time and attention. So it’s not entirely surprising to learn that businesses who use video content to market their products and services see their revenue grow...
Personalization is a powerful marketing tool but leaves sensitive business information vulnerable when incorrectly handled. And that’s something no business can afford and a reason secure personalized video is so important. In our data-driven cloud-based reality, the...
Personalization is a great tool for marketing, helping create outstanding customer journeys. But personalization alone doesn’t always hit the mark. That’s where the power of video to connect with an audience comes in. Personalized video, combining customer and...
With new standards set in digital adoption, financial institutions can’t afford to live in the wake of trends – it’s time to look ahead and be ready for what’s next. This means finding ways to disrupt the market and win the customer experience game. Let’s take a...
