We’ve said it before and we’ll say it again - personalized video is a powerful tool that every marketer should put in their toolbox. Personalized videos bring together the best of many worlds.
Video by nature is more engaging than text content. Personalization speaks directly to the customer’s needs rather than sending a broad message that doesn’t resonate with each individual.
When combined, these two elements present new possibilities for engagement that other forms of content simply cannot offer.
Let’s go in-depth as to how personalized videos are created. It is important that you learn the inner workings of this process to understand why personalized videos are so effective.
Personalized videos, by definition, are a type of video that references the viewer - injecting their personal story, preferences, or habits into the visual story.
As stated earlier, the purpose of doing this is to address the customer’s unique needs as opposed to the generic broadcast of a sales message. In fact, a personalized video “guides” the customer along their journey to help them reach their goals.
A personalized video can take on multiple effective formats. With that said, personalized videos are often used as explainers, video bills, narratives, onboarding videos, and “thank you”/customer retention videos.
The format of the video you choose matters because it partially determines how the video production will unfold. More info on this a bit later.
The production process of a personalized video can differ substantially depending on who you’re working with. With that said, we’re going to focus on the BlueRush process.
Personalized videos begin with the creation of an animated and interactive master template built on our IndiVideo platform that will be used to create data-driven videos.
This template creates an outlet for all possible data sources that may be used in your campaign (ie. RRSP contributions, credit card debt).
It may also include situational-dependant video clips that will only appear to relevant viewers. Once the video template has been defined, a dedicated and secure link is created and send to viewers. When this link is activated, the viewer will immediately render a personalized video complete with video clips and data unique to them.
The format of your personalized video - explainer, video bill, thank you, whatever you choose - will determine how we approach the creation of your template in addition to the different metrics we’ll track.
More importantly, the format you choose will determine whether your audience engages with the personalized video. Of course, this is something that we will discuss with you early on, so that we make the best and most effective decision for your business.
Personalized video production requires a solid roadmap in order for it to flourish and achieve the results that you’re looking to accomplish. For that reason, we go through this rigorous process to help you construct a video that truly helps you engage with your audience like never before.
If you’re looking to create and launch your first personalized video campaign, get in touch with us. We’ll be sure to get you started on the right foot!