Power Your Business with Personalized Videos

Here are five ways BlueRush and our clients are using personalized videos created on the IndiVideo platform to achieve success at every customer touchpoint.

1. Personalized Sales Pitches

The world may be retreating to a remote work model, but with the right tools, it can be even easier to get in front of your prospects. For many people, watching a video is a low-risk way to gather information, so it’s often easier to get a prospect to watch a personalized video than to book an initial face-to-face meeting.

The BlueRush sales team capitalizes on this by sending personalized, one-to-one videos to prospects. Known as IndiVideo for Sales, this solution combines templated videos that can be personalized to each customer, plus a self-recording of the salesperson. After greeting the viewer by name, title and company name, the salesperson can highlight specific product features and benefits of relevance to that prospect, demonstrating that we understand their needs and are committed to finding the right solution for them. Our team also uses IndiVideo for Sales for meeting follow-ups, proposals and quotes. Press the Play button in the screen below to see how to see how Ines uses IndiVideo for Sales to follow up on demos.

2. Personalized Onboarding Videos

A positive customer experience begins from Day One of your relationship, and that requires providing a great onboarding experience. When customers are onboarded properly, they have a better understanding of your company and how to get the most from your products and services, which can boost customer satisfaction rates and net promoter scores.

By sending a personalized video, you’re providing each new client with a customized onboarding experience that provides relevant information, builds trust and establishes a stronger relationship.

In our work with a major investment company, 80% of viewers watched all or most of their onboarding video. More significantly, 25% took the desired action, which in this case was to download the company’s app. Click here to watch this effective video.

 

3. Product Demos and Tutorials

Video demos and tutorials are helpful but they’re now table stakes. To truly demonstrate relevance to your customers, personalized demos of your products or services are much more effective. By greeting customers by name (and title, for B2B clients), showing them only information that is relevant to their specific product or customer life stage, and concluding with appropriate next steps or resources, you demonstrate that you know and understand each individual customer, which helps strengthen your connection.

At BlueRush, we use IndiVideo in our sales outreach activities. Here’s how the IndiVideo platform integrates with HubSpot to deploy marketing campaigns.

4. Follow-up or Upsell Videos

Personalized video is also a great way to follow up after a purchase to show your appreciation for the customer. By demonstrating that you value their business and are committed to providing excellent customer service, you build a deeper connection. IndiVideos are also an effective way to offer additional product recommendations that complement what the customer has already purchased or to suggest relevant product promotions.

For a major insurance client, we created a video that explains to their customers the benefits of switching their Term insurance policy to a Permanent insurance product before their renewal date. This video was so well received, it increased sales 5x within the first three weeks. Watch a preview of this winning video.

5. Statement Videos

If your business operates on a regular customer billing cycle, personalized video statements are a powerful way to explain statements, point out areas of note, and build trust and loyalty with your customers. BlueRush clients have enjoyed outstanding long-term success with personalized statement videos.

One of our clients, AFP Habitat, is a major private pension fund company headquartered in Chile that has been deploying IndiVideo statements to pension customers since 2018. These videos provide an opportunity to add clarity to a complex financial product while encouraging customers to take the desired actions.

The analytics reports indicate that these videos continue to enjoy high engagement rates on an ongoing basis. How high? Nearly three-quarters of viewers (74%) watch the entire video, and 90% of them report increased satisfaction and understanding of the product.