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ACTIVDIALOG - The Secret to Real-Time Personalization

ACTIVDIALOG - The secret to real-time personalization.
Len Smofsky   Thu August 18, 2016

ACTIVDIALOG uses real-time interactive conversation to take personalization to a whole new level. Unlike websites and web apps, it is the video interface that asks questions and learns about each person; it even acknowledges answers. The technology then uses that information to suggest which product or services might best apply to that individual. All this in real-time. Watch the video to learn more and to see it in action.

Previous installment: How to Get Personal with Millennials


About the author: Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area. 

Specializing in corporate communications, Len founded one of Canada's most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media. 

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.

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