The 5 Keys for Effective Personalized Marketing
Across industries and media, personalized marketing is growing in stature and prominence, and yet it’s still not without its roadblocks. Continue Reading The 5 Keys for Effective Personalized Marketing
IndiVideo Enables Financial Advisors to Engage Clients with Customized Video
Are you drowning in a sea of data? In our latest post, we examine the 4 main types of audience data and how each can be leveraged for successful marketing campaigns. Continue Reading IndiVideo Enables Financial Advisors to Engage Clients...
Why Financial Institutions Need to Offer a Humanized Digital Experience
In our latest post, learn how financial institutions can humanize digital channels to stay digitally competitive and provide the best possible customer experiences that will continue to generate leads and retain existing clients. Continue Reading Why Financial Institutions Need to...
Omnichannel vs. Multichannel Marketing: Why Their Differences Matter
A marketing team always faces one of its more crucial decisions when determining if a marketing strategy should be multichannel or omnichannel. While there is overlap, each represents a different approach to connecting with customers and helps define what channels...
The Data is In – Here is the ROI of Personalized Video
It’s 2021, the age of streaming services, YouTube vids and viral TikTok dances. In this world, you need to understand that your customer communications management (CCM) strategy is absolutely not competing against other CCM strategies. Instead, to cheekily paraphrase Netflix...
The Top 3 Ways Personalized Video Drives Customer Engagement
There is no doubt that investing in a solid video marketing strategy can be lucrative - but how do we take video to the next level? The answer? Use personalized, interactive videos to boost customer engagement and increase sales, and...
BlueRush and Finovate Over the Years
After attending FinovateFall 2021 in New York City last week, we can't help but to reminisce on our past experiences at Finovate. Every year we love learning about new and disruptive fintech solutions and making connections with individuals across the...
How to Drive Conversions With Video Marketing in 6 Easy Steps
Conversions, conversions, conversions. Call it what you want – the prize, the golden goose eggs, KPIs – conversions are what every marketer is after. That said, the rate of conversions is relatively low across the spectrum of the digital customer...
Audience Data 101: Types of Audience Data & How to Use Them
Are you drowning in a sea of data? In today’s vast omnichannel landscape, marketers can get overwhelmed by the amount and types of data at their disposal. Rather than struggle against the rising tide, marketers need to analyze the right...
How to Capitalize on Current Customer Communications Management Trends
So just how trendy do you think you are? Consumer expectations are evolving at the speed of digital, so if you’re stuck using outdated CCM tactics, you're already falling behind. Customers set the pace, and your CCM strategy has to...