Happy woman using a tablet watching personalized video.
Len Smofsky Apr 12 ,2016


Ever since the democratization of the tools used to produce videos, we’ve seen more and more videos being shared online, practically anything one person would like to know or learn about, is available online with a simple click of the mouse, thanks to the mighty power of the internet.

The outcome seems predictable, tons and tons of videos online, from funny cat videos from your aunt, to your bank telling you how to use the advantages of their shiny new 0% interest credit card. But, chances are you’ll feel a bit more engaged by the cat, even if you secretly hate cats.

Companies are changing the language and putting aside the formal authoritative voice they used to have years ago, for the use of animated characters, colorful settings and lots of movement. Why?

Brands are trying to connect with our inner child, and doing it effectively ensures that you will not just understand the message, but also relate to it in the way that makes an effective recall of their services or products.


Consider why cat videos are so popular- they are not just funny but also familiar. That familiarity comes from the fact that you share personal connections with the content.

What if I tell you that you could establish the same kind of connection with your clients? Don’t worry, there are no cats involved, but you’ll address them by their first name and make your message relevant to what matters the most to them.

When every customer can personalize a video to their situation, that’s the power of personalization.

What does it mean to the brands that use personalization in their video marketing?

  • Increase sales
  • Higher engagement
  • Better brand awareness
  • Viable business for the future

You may think “Well, that’s basically what I do with an email” …not quite. Now you can combine the power of exciting engaging animations with your own database and produce videos that load fast enough to be watched anywhere. This happens by establishing a one-on-one connection with your client.

IndiVideo allows you to send a video to Beth and tell her about the options she has when its time for her mortgage renewal or up-sell John to a better bundle for his telecom services based on his needs and consumption habits.

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.


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