Man looking at personalized video on tablet.
Larry Lubin Dec 04 ,2018

By now, it should come as no surprise that video is the king of modern content. But brands and businesses often overlook the places where certain types of video really shine. This is especially true when comparing traditional video with a personalized video.

Our IndiVideo platform is a video marketing tool for personalized videos, an increasingly popular and preferred form of content for customers in various industries. IndiVideo’s goal is to help businesses reach their customers with highly tailored content that speaks directly to them.


With IndiVideo, we create personalized videos that present customers with information that speaks to the customer’s current need for a product or service. This can apply in many contexts.

For example, a viewer applying to a wellness program may receive a personalized video that shows scenarios where certain health benefits may come in handy. Or if the viewer is a customer at a bank and they’re applying for a credit card, they may receive a personalized video presented that illustrates an accumulation of rewards points each time they swipe.

In turn, as those points accumulate, the viewer may see a caricature of themselves on a relaxing vacation they’ve always dreamed about. The personalized video is built to personalized based on customer data and corresponding product information.

Essentially, IndiVideo works using two components: a master template and a data feed.

The master template functions as the basic “skeleton” for a video, which we create in collaboration with clients so that they’re able to develop situational-based videos that speak to the needs of their customers.

The data feeds, which can be inserted manually (by customers) or automatically (through software) add more context and further personalization for the customer. For example, a banking customer inputs a loan amount they wish to borrow into the personalized experience, and corresponding financial information appears in the video.


  • 51% of consumers expect increasingly personalized digital service by 2020.
  • 33% of customers abandon business relationships due to a lack of personalization.
  • 43% of U.S. customers will more likely shop with companies that personalize their experiences.


We’ve identified three areas where IndiVideo can shine as a personalized video marketing platform. As we mentioned earlier, there are no limits regarding which industries our platform can benefit, but there are some places where it can truly shine.


Let’s face it – number-crunching and trying to visualize numbers is neither an interesting or easy task. Yet this process is essential for money management. With a personalized video, visualizing one’s finances becomes easier, especially when the video depicts the cause and effect relationship of their investments or savings.

Basic financial calculators will give you the cold hard facts about your financial health (assuming one calculates numbers correctly). With a personalized video, not only can you depict numeric calculations, you can use visual storytelling to break the numbers down in a more digestible and easy to understand format. More importantly, videos can visualize how expenses, savings, and investments operate for each customer.


In this age of shrinking attention spans, there’s increased pressure for digital experiences to be truly engaging. The concept of “What’s In It For Me” (WIIFM) matters more than ever before.

Personalized marketing stands at the forefront of truly appealing customer-centric marketing. After all, what could be more customer-focused than content addressing an individual directly, presenting scenarios that relate to their current offline experience?

With IndiVideo, you can create personalized video content that delivers immersive experiences (ie. choose your own adventure storytelling) that puts the viewer at the forefront of the story. With such videos, the customer is taken out of the typical humdrum experience of advertising and thrown into a temporary escape that resonates with their desires, needs, or aspirations.


For modern-day advertising to succeed it must be contextualized. In other words, it has to blend into a customer’s life, whether it’s through the content they’re viewing, or places they’re visiting (both online and offline). More importantly, it has to deliver a message not in only in the right form, but at the right time and place. That, at its heart, is a form of personalization.

IndiVideo can help you create ad content and sales-focused messages that target individuals at specific points in the buyer journey. This differs from the scattershot approach of advertising which treats all customers homogeneously.


IndiVideo helps you bridge the gap between video marketing and personalization, which is advantageous in our world where marketing messages are easily lost in a sea of clutter.

A personalized message, however, is far less likely to be ignored, especially when the customer has already reached out and subscribed to your content.

IndiVideo will help you emphasize the best aspects of your products and services to meet the more critical needs of your customers.

With personalized videos in your toolbox, you will see engagement at levels you could only dream of.

About the author: Larry Lubin

Larry Lubin

As original founder, Chairman and CEO of Fitech, now part of CGI, Larry began innovating in sales, software development, and financial services. Many leading applications for Financial Institutions including the Reality Check™ series for Scotia Bank were developed by Larry and his Fitech team.

His vision of an optimized and fully integrated sales and customer experience that leverages the power of technology is at the heart of every solution today.

In September of 2003, BlueRush was created with the mission to create the ultimate customer experience. BlueRush currently works with many of North America’s leading financial services, healthcare and consumer packaged goods companies.


Recent Articles

Omni Channel vs. Multi-Channel Marketing: The Key Differences

Dec 24 ,2020

Multi-channel and omnichannel - which one is right for you? What do they mean and how are they different? The...

Read More

Must-Read Customer Experience Management Books

Dec 15 ,2020

Are you looking for something to both add to your summer reading list and increase your knowledge of customer experience...

Read More

How Video Marketing Drives Customer Conversions

Dec 10 ,2020

We’ve seen how well video performs in a well-planned customer acquisition strategy, and know your company can use video content...

Read More

The Data Is In – Here Is The ROI Of Personalized Video

Oct 09 ,2020

Many companies have digital acceleration as a primary goal Digital Acceleration is the drive to improve the online customer experience…...

Read More
test //