MARKETING WITH 1:1 PERSONALIZED VIDEOS

marketing with personalized video
Len Smofsky Aug 17 ,2016

VIDEO IS AN INTEGRAL PART OF OUR ONLINE EXPERIENCE.

There’s no getting around that, and if you want to have cutting edge digital marketing you’ll need to embrace it. But we’re not just talking about YouTube anymore. Nowadays, our Facebook and LinkedIn feeds are full of videos and younger generations (and a growing number of GenXers) are communicating via Snapchat.

With so much video content, why should anybody pay attention to your videos?

The content available to us at any given moment ranges from cat videos to home maintenance how-to videos. If you’re trying to get people to pay attention to your corporate videos, you need to cut through the video noise.

That’s why more and more companies are changing their language, setting traditions aside and looking to technology to get their message across.

In an ever increasing digital world, brands have to connect with their customers (and future customers) on a new level to ensure an effective delivery and consumption of their marketing message. When it’s executed flawlessly, consumers remember the brand and its message.

And that can’t be achieved using generic or universal messaging – your message must be relevant, relatable and personalized for consumers to take notice.

With personalization technology powering your video marketing, your brand can establish a deeper connection with every client. The marketing content shared with your clients won’t be one-size-fits-all, it’ll be one-to-one.

What does it mean to the brands that use personalization in their video marketing?

  • INCREASE SALES
  • HIGHER ENGAGEMENT
  • BETTER BRAND AWARENESS
  • VIABLE BUSINESS FOR THE FUTURE

INDIVIDEOTM ensures that the content you share with your clients will always be relevant and captivating.

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.

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