Zero-Party Data: A Comprehensive Guide

Jul 15 ,2020

Zero-Party Data: A Comprehensive Guide What is Zero-Party Data? At its most basic form, zero-party data (ZPD) refers to data...

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Permission Marketing, Privacy and Zero Party Data-Driven Personalization

Jun 18 ,2020

Consumers are becoming increasingly aware of how organizations are collecting and sharing their data. With the entire world connected through...

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A customer making a purchase online

How Customer Data Enrichment Can Increase Engagement & Conversion Rates

Jun 11 ,2020

For most brands, customer data is a resource that is easy to come by. From collecting zero party data directly...

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Zero-Party Data vs. First-Party Data: What’s the Difference?

Jun 04 ,2020

Collecting and analyzing audience data helps businesses develop high-performing and effective marketing campaigns. However, it’s crucial to understand which kinds...

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