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Jul 15 ,2020
Zero-Party Data: A Comprehensive Guide What is Zero-Party Data? At its most basic form, zero-party data (ZPD) refers to data...
Jun 18 ,2020
Consumers are becoming increasingly aware of how organizations are collecting and sharing their data. With the entire world connected through...
Jun 11 ,2020
For most brands, customer data is a resource that is easy to come by. From collecting zero party data directly...
Jun 04 ,2020
Collecting and analyzing audience data helps businesses develop high-performing and effective marketing campaigns. However, it’s crucial to understand which kinds...
