Personalized Video for the Utility Industry
Real-Time Interactive Personalized Video
One brand, one voice, one unified digital experience. Your digital brand is more than just a website. Every landing page, mobile experience, social media post, digital campaign and app must be closely aligned to create an authentic connection with your users.
With almost two decades of creating strategic digital solutions for our clients, we understand how to create high-impact digital experiences using interactive video for the utilities industry.
Today’s consumers expect more from their utility providers. They want help understanding increasingly complex billing and usage rates — and highly personalized experiences. For example, nearly three-quarters expect their electricity provider to use their account data to present ways to save energy.
IPV takes traditionally dull and confusing statements and makes them easy to comprehend, creating an engaging customer experience they won’t forget. Meanwhile, you can use all the account data collected with IPV to dynamically provide customers with personally relevant programs and services you know will resonate with them.
Elevate Customer Service
From simplifying onboarding to providing exceptional ongoing communications, personalized video creates memorable and engaging experiences at every step in the customer journey.
Bring a human touch to your customer service — and avoid billing shock — with tailored videos that anticipate and answer common questions. This doesn’t just increase understanding of complex billing elements, like prorated bills or time-of-use rates, it builds a meaningful 1:1 customer experience.
Providing customers with the actionable information they need in the digital channel they prefer reduces call center contact, builds trust, and reduces churn by offering exceptional customer service.
Billing isn’t the only thing on your customers’ minds. Consumers care about energy conservation as well as costs. And a lack of personalized information holds many back from adopting energy efficiency programs or new rate plans.
Take advantage of the opportunity to reach out to customers with personalized monthly or annual snapshots of usage and provide ways they can reduce energy use. As you attempt to meet carbon emission reduction targets, IPV can help your customers understand smart metering and its specific impact on them.
Watch The Power of IndiVideo
The core purpose of IndiVideo is to equip marketing and sales teams with the ability to create and send personalized videos quickly and easily at scale.
Easy to produce, eye-catching and informative, interactive personalized video is at the heart of a frictionless digital journey and a lifelong relationship between lenders and borrowers.
Leading brands in banking, insurance, real estate, and other industries are using IndiVideo to reach new customers, manage key moments in their customer journey, and always ensure they stay one step ahead of the competition.