How Personalized Video Can Help Brand Messaging
BY BLUERUSH | PERSONALIZED VIDEO
]In the endless sea of misguided marketing messages and cookie-cutter content, personalized video catches the attention of your prospect – and doesn’t let go! By leveraging customer data for tailored direct messages, in a medium they already prefer – personalized video stands out in the ongoing “fight for eyeballs”. Let’s unpack precisely how branded personalized video can boost your brand messaging so that you can take advantage of its full range of benefits.Video, sure – but personalized video?
Informative and entertaining, video is already the content delivery system of choice. When you inject it with customer data, you supercharge it with the power of personalization. Picture this: after pressing play, a viewers sees their own name pop up on the screen in glorious colour and motion, alongside your company’s name and logo, followed by an informative narrator solving a problem the customer is currently facing or giving them an answer to a question they have. What does this mean? You instantly capture a customer’s attention; they’re interested in what you have to say, and they are motivated to take the desired action. Why? Because personalized videos add a human touch to marketing, giving customers the attention that makes them feel seen and special, instead of relegating them to just another anonymous name on a generic mailing list. But a captivated audience is just the beginning… The list goes on… By combining sound, visuals and narrative, you can create an almost infinite number of different videos depending on your needs. But when you personalize these videos with contextual information directly relevant to the viewer, a host of many other tangible benefits emerge. Some of the more notable ways that video personalization can help you – all of which positively impact revenue – include:-
- Building trust and relationships with your consumers
- Enhancing brand loyalty and increasing customer retention
- Increasing click-through rates and open rates
- Increasing engagement and nurturing leads
- Gaining better insight into your consumers’ needs
- Getting a better marketing ROI
- Streamlining ongoing communications