Case Study Pacific Life: Retirement Income Translator Tool
A personalized approach to educate customers about the options for retirement income and connect them with a Pacific Life financial advisor
Case Study Pacific Life: Retirement Income Translator Tool
A personalized approach to educate customers about the options for retirement income and connect them with a Pacific Life financial advisor
The Challenge
Pacific Life – a life and insurance retirement company serving Americans for over 150 years – heavily engages financial advisors to sell its products. However, with more movement toward a B2C strategy, a significant challenge in low retirement savings, and lack of activities by consumers to reach out and discuss their potential shortfalls in retirement, the goal was to educate customers about the power of savings through annuities
Customers don’t always have the savvy to understand how retirement solutions benefits them, resulting in less informed consumers, inefficient conversations with advisors, more up-front work on behalf of the advisor, and lower leads generated.
Our Solution
To help individuals better understand tthe risk of outliving their retirement income, we built an interactive video experience that acts as both financial tool an visualization engine. The video experience educates viewers on how retirement savings translates into retirement income, the benefits of a single premium immediate annuity (SPIA) to protect it, and the benefits of reaching out to speak to an advisor
Process and Results
The Journey Begins
The Retirement Income Translator Tool drives traffic to Pacific Life’s webpage. Customers planning for retirement click the tool to explore and learn more
Personalizing the Journey
Customers answer five simple questions to calculate their retirement income and understand how current savings impact their financial future in a customized video
Maximizing Options
The video explains the benefits of annuity, shows increased retirement income with an annuity vs current activity, and annuity options. The result leads to a more impactful conversation with advisor and higher likelihood of a sale.
Data Gathering
Pacific Life receives insight about customer interactions with the video – who watched it, for how long, and if hey took action – to refine engagement and customizzation strategies
Personalized Journey Success!
%
of viewers watched the entire video
%
of viewers reported increased satisfaction
and better understanding
Why IndiVideo is so Powerful for you and Your Audience
Immediacy
Makes the complex simple
Visual vs. textual storytelling
Personal and relevant
Memorable
Why IndiVideo is so Powerful for you and Your Business
Fits into what you're already doing
Marketing-controlled creative
Accelerates buyer journey
Cost effective scalability
Customized to your data security standards
IndiVideo Interactive Personalized Video Platform
Simplifying Retirement Conversations Through Dynamics Personalized Videos
Pacific Life was able to connect with customers, educate them about retirement savings opportunities, and rejuvenate customer engagement using BlueRush’s Interactive Personalized Video Platform, IndiVideo.
IndiVideo’s personal data-driven video solution increases conversion across all Pacific Life customer demographics and empowers customers to understand and explore retirement savings opportunities. Working with IndiVideo lets Pacific Life connect personally with customers – cost-effectively and at scale – in an innovative, data-secure, and compliant digital environment.
Request A Demo
Schedule your personalized video experience with BlueRush today.