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Case Study CIBC:
Social Gaming Experiment

Case Study CIBC:
Social Gaming Experiment

Our Challenge

CIBC wanted to break the mould and become the first of the big
Canadian banks to use social gaming as a promotional tool. Our goal was
to entice clients to apply for the CIBC Aventura® travel rewards credit card.

Our Solution

Percy’s BIG Adventure
We engineered an online game featuring CIBC’s mascot Percy the Penguin to bring a fresh approach to the
credit card application process. We infused the interactive experience with
strategy and executed it with a brilliant customer journey.

Targeting Results

We targeted millennials on Twitter and Facebook who
followed CIBC and Run for the Cure and invited them to
play and share their results.

Next Level Game Design

Simple, side-scrolling UX made the game easy for anyone to play.
Inviting illustrations made the experience charming and
approachable and featured intro animation.

Playing to Win Clients

Players earned points that could be redeemed for Aventura® points
and were met with a strong CTA to not squander their newly acquired
points by applying right away for the credit card.

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