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Case Study AFP Habitat

Real-time personalized video pension statements motivate pension investors and increase conversions.

The Challenge

AFP Habitat – one of Chile’s largest pension funds – needed an engaging digital experience to compliment their paper pension statements and motivate their 2 million members to open new accounts or make additional pension contributions.

Our Solution

Create interactive personalized videos that connect with and educate viewers to compliment the normally difficult-to-understand text-based pension statement. Each video leveraged data to create a customized 1:1 experience unique to each consumer.

*BlueRush’s Interactive Personalized Video Platform, IndiVideo, was implemented at AFP Habitat through BlueRush partner Percus.

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Process and Results

Personalizing the Journey

BlueRush used their Interactive Personalized Video Platform, IndiVideo, to deliver video experiences to each of AFP Habitat’s pension customers.

Personalizing Email and Video

IndiVideo compliments the need for printed statements. The video is delivered within a personalized email and recipients can click to access their unique video statement.

Up-Sell Opportunities Presented in CTA

AFP Habitat’s video explain pension details and product options bespoke to each member, increasing engagement, conversions and member retention.

Data Gathering

AFP Habitat now receives insights about their customer interactions with the IndiVIdeo, and can track their activity as a result of engaging with the experience.

Personalized Journey Success!

conversion improvement for customers who viewed the video

%

of viewers watched the entire video

%

of viewers reported increased satisfaction
and better understanding

IndiVideo Interactive Personalized Video Platform

Transform Financial Statements into Engaging Digital Communications

AFP Habitat was able to create a memorable experience, simplify complex products, and ensure immediate relevancy using BlueRush’s Interactive Personalized Video Platform, IndiVideo, to create custom video pension statements.

IndiVideo’s data-driven video solution increases conversions and decreases funnel abandonment at every stage of AFP Habitat’s customers’ journey. Working with IndiVideo, they are able to deliver engaging statements to customers, cost-effectively and at scale, in an environment built for data security and compliance.

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