Who we are

BLUERUSH is a digital solutions company. We strategize, conceptualize, design, develop and implement customer experiences that grow and retain your business. Add our video expertise and you have a winning formula.

Strategy, Programming, UI/UX, Responsive Websites, Video

We create custom experiences that enable brands to more effectively communicate with existing customers, prospects and internal staff online, via mobile and through social media. We optimize the reach and the message with SEO combined with 24/7 tracking and analytics software. Our lead generation programs boost our customers sales initiatives and our email campaigns retain, inform and grow relationships!

BLUERUSH clients are supported with category expertise to ensure that their content is perfectly aligned with their target audiences expectations and then segmented to the right audience. We rely on industry research and conduct our own to ensure our clients campaigns meet and exceed target objectives.

Winners of numerous awards, BLUERUSH continues to break new ground in designing and developing integrated technology and marketing solutions for leading brands in North America.

Leadership Team

Larry Lubin
Larry Lubin
President & CEO
Len Smofsky
Len Smofsky
Executive Vice-President
Mike Floyd
Mike Floyd
General Manager
Donald Bilodeau
Donald Bilodeau
VP, Marketing Strategy
Richard Pineault
Richard Pineault
VP, Technical Architecture
Mike Bunga
Mike Bunga
VP, Client Services


BLUERUSH Media Group Corp. ("BLUERUSH"), through it's wholly-owned subsidiary, BLUERUSH Digital Media Corp., is a standard-setting digital marketing company that combines award-winning production and cutting-edge technology for online and mobile platforms. BlueRush Media Group Corp. was incorporated in 2004 and is headquartered in Toronto, Canada.

BLUERUSH Stock Quote

Board of Directors

Larry Lubin - President & CEO

As original founder, Chairman and CEO of Fitech, now part of CGI, Larry began innovating in sales, software development, and financial services. Many leading applications for Financial Institutions including the Reality Check™ series for Scotia Bank were developed by Larry and his Fitech team.

His vision of an optimized and fully integrated sales and customer experience that leverages the power of technology is at the heart of every solution today.

In September of 2003, BlueRush was created with the mission to create the ultimate customer experience. BlueRush currently works with many of North America's leading financial services, healthcare and consumer packaged goods companies.

Len Smofsky - Executive Vice President

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada's most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BLUERUSH with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BLUERUSH works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.

Jim Moriarty

Mr. Moriarty graduated from St. Francis Xavier University in 1971 with a Bachelor of Science Degree. Mr. Moriarty is an entrepreneur with more than three decades of experience in the pharmaceutical industry, and is currently the Chief Executive Officer and owner of Synapse Marketing Consultants Ltd. Synapse has helped pioneer healthcare communications that address the unique information requirements of medical specialists working in technically-sophisticated fields including organ transplantation, cancer, infectious disease, cardiovascular disease and vaccines.

In addition to winning several program awards in the United States, Synapse was recognized by the Burlington Chamber of Commerce as Company of the Year in 2004 for its achievements in program and service development. Mr. Moriarty spent the first 13 years of his career working for three of Canada's leading pharmaceutical manufacturers, where he progressed through positions of increasing responsibility in both sales and marketing functions, including marketing management, new business development, product acquisition and licensing.

Jay Cashmore

Mr. Jay Cashmore has over forty years in the IT Industry, mainly in the financial services and healthcare sectors (the two primary sectors that BlueRush serves). His career has encompassed most facets of IT, from computer operations and programming, project management, technical support, sales, and consulting, to general and executive management.

Mr. Cashmore has a broad background in the financial services sector, having been fortunate to work with all the major banks and many credit union centrals, investment dealers, mutual fund managers and insurance companies. Most of his involvement over the last thirty plus years have been focused on software development and the provision of related support and processing services to many of the large Canadian financial institutions. Jay was President and CEO of two private companies and one public company listed on the TSX.

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