About Us

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Delight your customers and visitors with intuitive, engaging experiences – let BlueRush design and tune the user experience to keep people moving and motivated when interacting with your brand.

Careers

Award-winning video production positions BlueRush, and our clients, at the forefront of interactive video. With BlueRush rich media video production, your business benefits from motion graphics that seize attention and communicate vividly to viewers. Whether broadcast-quality or HD, our seasoned team makes you look great; exceeding your viewers’ expectations.

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Our Board and Management

Larry Lubin, President and CEO

Larry Lubin is a successful Canadian businessman, the founder and one-time President, Chairman and CEO of Fitech, a Canadian software company, now part of CGI. Larry was introduced to business and sales through a family retail business at the age of 12. After completing an MBA, he gained extensive experience in both the financial services and technology sectors. Larry began working on new systems initiatives both on the administration and sales side. After deciding to focus on the integration of technology with business processes, he moved to Toronto and joined Footprint Software and ultimately became part of the management team. Footprint was highly successful and was acquired by IBM Canada. In 1995 Larry began Fitech, which developed many leading applications for Financial Institutions including the Reality Check™ series for Scotia Bank. At Fitech, Larry worked with major companies and pioneered many leading applications still in use today. He developed a unique vision of sales, customer experience and technology. Fitech’s products and success resulted in its acquisition by Ezenet in 2001 which ultimately became part of CGI. Larry left CGI and founded BlueRush in September of 2003. At BlueRush Larry and his team are working on the fusion of marketing and technology to create the ultimate customer experience.

Len Smofsky, Executive Vice President

Len Smofsky graduated from the Ryerson Film Program, and became a freelance director at some of Canada’s top production houses. He formed his own commercial and video production company, Integra Productions, in 1989. Integra won an IRVA award on its very first video for Sears Canada, and never looked back. Based in Montreal, Integra built a client list that included the Government of Canada, The Canadian Imperial Bank of Commerce, Bank of Montreal, Merck, CN, Brault & Martineau, Sears Canada and the Canadian Lung Association, among others. One of Len’s successes was the TV campaign to launch Brault & Martineau’s Electronics division. The campaign effectively re-branded Quebec’s largest retailer to a younger demographic, and became one of the province’s best-known line of TV commercials. After working together on a number of projects together, Len and Larry Lubin decided to merge companies, re-launching under the BlueRush name.

Dr. Michael J. Churchill-Smith

Dr. Churchill-Smith has been a Director of BlueRush Media Group Corp. since December 10th 2010. Since July 1987, Dr. Churchill-Smith has been an Associate Professor of Medicine at McGill University, in Montreal. He is also Senior Physician at McGill University Health Centre. Dr. Churchill-Smith has served as the President of Montreal Medical International Inc. since June 2005, and he has been the President of McGill University Health Centre Division of International Affairs since June 2005. Dr. Churchill-Smith is currently developing an aviation medicine database and is involved in the clinical training of physicians in this field.

Jim Moriarty

Mr. Moriarty graduated from St. Francis Xavier University in 1971 with a Bachelor of Science Degree. Mr. Moriarty is an entrepreneur with more than three decades of experience in the pharmaceutical industry, and is currently the Chief Executive Officer and owner of Synapse Marketing Consultants Ltd. Synapse has helped pioneer healthcare communications that address the unique information requirements of medical specialists working in technically-sophisticated fields including organ transplantation, cancer, infectious disease, cardiovascular disease and vaccines. In addition to winning several program awards in the United States, Synapse was recognized by the Burlington Chamber of Commerce as Company of the Year in 2004 for its achievements in program and service development. Mr. Moriarty spent the first 13 years of his career working for three of Canada’s leading pharmaceutical manufacturers, where he progressed through positions of increasing responsibility in both sales and marketing functions, including marketing management, new business development, product acquisition and licensing.

Jay Cashmore

Mr. Jay Cashmore has over forty years in the IT Industry, mainly in the financial services and healthcare sectors (the two primary sectors that BlueRush serves). His career has encompassed most facets of IT, from computer operations and programming, project management, technical support, sales, and consulting, to general and executive management. Mr. Cashmore has a broad background in the financial services sector, having been fortunate to work with all the major banks and many credit union centrals, investment dealers, mutual fund managers and insurance companies. Most of his involvement over the last thirty plus years have been focused on software development and the provision of related support and processing services to many of the large Canadian financial institutions. Jay was President and CEO of two private companies and one public company listed on the TSX.