THE SOLUTION

The Zoomer card is more than a credit card; it’s a lifestyle. Zoomers (age 45+) are active and engaged in everything life has to offer.

BlueRush delivered an exhilarating digital and print campaign with the theme, “Do more of what you love.” The re-launch exploited synergies of ZoomerMedia’s print and digital properties, and its affiliate, CARP.

Zoomer card
Zoomer card rewards

DIGITAL

Beautiful imagery of active, joyful Boomers evoked the exhilaration of Zoomer card rewards in web banner and animated ads on ZoomerMedia sites and elsewhere.

SPONSORED CONTENT

An online advertorial and blog on the ZoomerMedia website elaborated on the Zoomer card’s specific benefits for their lifestyle, enabling Zoomers to truly understand what card does for them.

MBNA Tailored Digital Campaign
MBNA Tailored Digital Campaign

PRINT SPEAKS TO THE AUDIENCE

A comprehensive print campaign positioned the card as the Zoomer accessory to an active, exciting lifestyle, emphasizing flexible rewards in a magazine advertisement, inserts, direct mail and event banners.

Zoomer Magazine
MBNA Tailored Digital Campaign

FEEL THE FREEDOM

BlueRush forged synergies between digital, sponsored content and print, using highly creative design to deliver the ultimate message that this credit card helps Zoomers live life to the fullest.

BlueRush crafts the strategies that create the synergies that revitalize a brand.

Call 1-844-455-2583 or email info@bluerush.com to see what we can do for you.

Zoomer card

THE SOLUTION

The Zoomer card is more than a credit card; it’s a lifestyle. Zoomers (age 45+) are active and engaged in everything life has to offer.

BlueRush delivered an exhilarating digital and print campaign with the theme, “Do more of what you love.” The re-launch exploited synergies of ZoomerMedia’s print and digital properties, and its affiliate, CARP.

Zoomer card rewards

DIGITAL

Beautiful imagery of active, joyful Boomers evoked the exhilaration of Zoomer card rewards in web banner and animated ads on ZoomerMedia sites and elsewhere.

MBNA Tailored Digital Campaign

SPONSORED CONTENT

An online advertorial and blog on the ZoomerMedia website elaborated on the Zoomer card’s specific benefits for their lifestyle, enabling Zoomers to truly understand what card does for them.

MBNA Tailored Digital Campaign

PRINT SPEAKS TO THE AUDIENCE

A comprehensive print campaign positioned the card as the Zoomer accessory to an active, exciting lifestyle, emphasizing flexible rewards in a magazine advertisement, inserts, direct mail and event banners.

Zoomer Magazine
MBNA Tailored Digital Campaign

FEEL THE FREEDOM

BlueRush forged synergies between digital, sponsored content and print, using highly creative design to deliver the ultimate message that this credit card helps Zoomers live life to the fullest.

BlueRush crafts the strategies that create the synergies that revitalize a brand.

Call 1-844-455-2583 or email info@bluerush.com to see what we can do for you.

test