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A uniquely suited retirement savings journey.

Pacific Life, a life and retirement insurance company serving Americans for over 150 years, wanted to educated customers and provide them with a Retirement Income Translator Tool to get them started on a retirement savings journey that is uniquely suited to them.

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The Solution

To help individuals better understand the risk of outliving their retirement income, we built an interactive video experience that acts as both financial tool and visualization engine. The video experience educates viewers on how retirement savings translates into retirement income, the benefits of a single premium immediate annuity (SPIA) to protect it, and the benefits of reaching out to speak to an advisor.

The Results
75%
Viewers Watched The Entire Video

65%
Increase in Contributions

85%
Increase in Product Understanding