Businesses in London are constantly searching for leading-edge solutions to improve their customer experience. According to Jonathan Barnard, Head of Forecasting at Zenith: “The consumption of video is growing rapidly… making online video the fastest-growing digital channel by advertising expenditure.” As more and more consumers are watching video than ever before, the demand for personalized experiences is the natural next step, supplemented by personalized video.

BlueRush offers an interactive personalized video marketing platform for businesses in London, providing them with the ability to drastically improve engagement and conversions. 70% of our viewers remain engaged throughout the full video experience, earning you nearly two minutes of screentime with your prospects. IndiVideo capitalizes on this engagement and pushes customers to take action and has proven to lift conversions over 40%. Use our award-winning IndiVideo platform to convert more customers than ever before, increase brand loyalty and gain an edge over your competition.

The view of London from The Shard

IndiVideo

IndiVideo by BlueRush is an interactive personalized video platform available to businesses in London that breaks down barriers between brands and consumers. By providing a personalized experience, you address your customers on a 1:1 level. Interactive questions sustain engagement and create a two-way conversation. Using this technology, you can increase customer loyalty and engagement at virtually every step in the customer journey.

Consumers no longer accept static or generic customer experiences. They expect immediate, 1:1 experiences that address only their unique needs. Anything else is deemed forgettable and irrelevant. Marketers are sometimes intimidated by this expectation. IndiVideo’s proprietary technology cost-effectively scales personalized customer communications with very little lift required. 

Additionally, the platform uses in-video interactivity to ask questions and learn more about customers.  These questions are used to further personalize the video for each viewer while also earning new and compelling data-driven customer insights for your business.  

 Attract new customers, increase conversion rates and boost customer engagement at every touchpoint with the most advanced personalized video service available to businesses located in London.

To learn more about IndiVideo by BlueRush, you can book a demo!

Award-Winning Technology

IndiVideo by BlueRush utilizes award-winning technology to allow you to connect more deeply with your customers. 

Reviewed by digital experts all over the world, we have numerous awards under our belt. These awards include Best Financial Services Online Video in the 2019 Internet Advertising Competition (“IAC”) Awards, “Best of Show” at FinovateSpring 2019, the 2018 IAC Award for Outstanding Online Video Campaign, and the 2017 Communicator Award for Best Online Video.

Brands operating in any industry or vertical can leverage the power of IndiVideo in order to be truly competitive in their field.

Provide Consumers with a More Engaging Experience

One of the great benefits of using personalized video as a business based in London is that you can provide consumers and audiences with a leading-edge customer experience. Through personalized video marketing, you will be able to transform passive customer experiences into a more engaging interaction at every touchpoint of the customer journey.

There are various types of content vying for consumers’ attention, especially on social media. Additionally, according to a study conducted by Microsoft, the average human attention span is not only eight seconds. That is a significant decrease since 2000 when the average attention span was 12 seconds. The competition to win consumers’ attention in the saturated marketplace is stiff, and generic, static video will not perform as well as it used to.

When you can speak personally to viewers, you make them feel actively involved and provide them with an experience that feels like a two-way dialogue. With IndiVideo, not only will you increase engagement rates, but you’ll ultimately increase customer loyalty.

Understand the Needs of Your Customers

Customers want to feel as though you understand their needs and that you will cater to them. Generic mass communications fail to deepen your customer relationships and makes your brand forgettable.

The IndiVideo platform uses preexisting or real-time supplied customer data to create personalized videos at any and every touchpoint across your customer journey. Using this revolutionary personalized video platform, you will be able to track and analyze how your customers interact with each video in order to create a deeper understanding of their needs and optimize your communications over time.

By using personalized video marketing in London, you can show your audience that you not only value them as individuals but that you also understand them and can tailor your services to suit their specific needs.

Best Customer Engagement Strategy for London-Based Businesses

With IndiVideo by BlueRush, your business gains the tools needed to boost brand engagement and conversions at every touchpoint

If you’re looking for a way to improve your communication strategy, we have the answer. Seamlessly integrate our personalized video software and into your marketing infrastructure in London to see the boost in customer satisfaction and engagement you desire. Contact us today to find out more!

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