BlueRush Partner Kunder Successfully Launches IndiVideo in Chile with AFP Habitat

TORONTO, June 19, 2018 (GLOBE NEWSWIRE) — BlueRush Inc. (the “Company”) (TSXV:BTV) is pleased to announce that BlueRush and Kunder have successfully completed their first partnership deal with AFP Habitat, a leader of pension funds in Chile. Kunder entered into a partnership agreement with BlueRush in late 2017. Since then, Kunder has had access to BlueRush’s Interactive Personalized Video Platform, IndiVideo, supported by Microsoft Azure’s robust cloud hosting infrastructure.

As part of their first IndiVideo deployment, Kunder and AFP Habitat are sending personalized pension video statements to each of their 2 million members. The IndiVideo is successfully hosted in Microsoft Azure’s cloud environment, which is significant for BlueRush as this is the Company’s first international Azure deployment. Azure is designed to ensure performance of the IndiVideo, irrespective of viewership volume. Early data shows that over 70% of customers who start the video watch right to the end, demonstrating IndiVideo’s potential to create high levels of engagement. Surveys conducted by AFP Habitat reveal that more than 90% of their customers are satisfied with and better understand their pension statements when delivered by IndiVideo.

BlueRush Executive Vice President, Len Smofsky, was quoted as saying, “Kunder is a rapidly growing fintech solutions company operating out of Santiago, Chile. As they are known for their digital specialization, IndiVideo represents a powerful compliment to their arsenal of fintech solutions. We are very excited about our partnership with Kunder as they share our passion for personalizing the digital experience. The AFP launch is the first project in what we know will be fruitful partnership with Kunder.”

Kunder CEO Andrés Munita expressed that “IndiVideo’s value comes from its ability to leverage interactive personalized video to educate and engage viewers. AFP Habitat’s pension video explains pension details and product options to each member, increasing engagement, conversions, upsell opportunities and member retention. We see IndiVideo becoming an integral part of our client solutions.” At the same time, AFP Habitat Chief Strategic Officer, León Fernández de Castro, confirms the value of this technology for their business: “IndiVideo is an innovative way in which we can approach our clients that lets us differentiate ourselves by offering simple and personalized information about their pension savings accounts.”

BlueRush CEO Steve Taylor was quoted as saying, “Our partner strategy will further accelerate our efforts as a growing SaaS company. Pivotal partnerships, like this one with Kunder, represent the cornerstone of our SaaS growth and global expansion.”

About BlueRush Inc.

The Company, through its wholly owned subsidiary, offers a SaaS-based content engagement platform, called DigitalReach, which bridges marketing, sales and compliance. Used by financial advisors, DigitalReach allows for the centralization, personalization, distribution and tracking of content to ensure complete control over what is sent and to whom. BlueRush has also launched IndiVideo, the interactive personalized video platform for financial services. IndiVideo is a highly scalable personalized video platform built to provide AI-driven video content in an easy to understand, entertaining, and compelling manner. The Company’s products improve marketing and sales performance and generate greater client satisfaction and loyalty. The Company is publicly listed on the TSXV trading under the symbol “BTV”. For more information please visit

For further information please contact:

Steve Taylor, CEO
Tel: 416-203-0618 x 264

Forward-Looking Statements

Certain statements contained in this press release constitute ‘forward-looking information’ as such term is defined in applicable Canadian securities legislation. The words ‘may’, ‘would’, ‘could’, ‘should’, ‘potential’, ‘will’, ‘seek’, ‘intend’, ‘plan’, ‘anticipate’, ‘believe’, ‘estimate’, ‘expect’ and similar expressions as they relate to the Company, are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. Such statements reflect the Company’s current views and intentions with respect to future events, and current information available to the Company, and are subject to certain risks, uncertainties and assumptions. Material factors or assumptions were applied in providing forward-looking information. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein should one or more of these risks or uncertainties materialize. These factors include, without limitation: changes in law; the ability to implement business strategies and pursue business opportunities; state of the capital markets; the availability of funds and resources to pursue operations; a novel business model; dependence on key suppliers and local partners; competition; the outcome and cost of any litigation; as well as general economic, market and business conditions, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at Should any factor affect the Company in an unexpected manner, or should assumptions underlying the forward looking information prove incorrect, the actual results or events may differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Moreover, the Company does not assume responsibility for the accuracy or completeness of such forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law. The Company’s results and forward-looking information and calculations may be affected by fluctuations in exchange rates.

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