It’s a new year, and a new year brings new goals and resolutions. This applies to everyone, including marketers and business owners.
Since you’re reading this blog, it’s fair to assume that you’re looking to take your marketing game up a notch. Let’s discuss a few facts that will help you understand the benefits of using personalization (and personalized video) in your 2019 marketing strategy.
It is important to understand that there are levels to personalization. Unfortunately, many brands and marketers alike miss the mark when it comes to personalization - they barely even scratch the surface. One survey revealed that basic personalization fails to engage customers. For example, simply mentioning your customers’ name isn’t enough anymore. Only 8% of survey respondents would engage with a retail brand if they addressed them by their first name, and only 7% would bother opening a birthday email.
That calls for deep personalization - content that not only addresses a customers’ name, but also, their concerns and interests. This is possible for various types of content including email, social and yes, video content.
We can help you create videos that utilize deep personalization with our IndiVideo platform.
Personalization is a strong driver not just for engagement, but also for customer sales and conversions. It turns out that when a customer has a personalized shopping experience, they’re more likely to make an impulse and/or repeat purchase.
People who have a personalized shopping experience are:
Personalization is obviously a powerful means of encouraging your customers to make purchases, build loyalty, and even advocate for your brand. Talk about bang for your buck!
With increased loyalty, customer purchases, and advocacy, a brand will establish a deeper connection with its customers. In essence, the relationship will grow.
One study of digital marketers found that 96% of its participants praised the ability of personalization to improve customer relationships. In that same survey, 88% found that personalization helped them a achieve a lift in their business ROI.
This comes as no surprise because personalization forces a brand to treat each customer as a unique individual.
There’s no denying the importance of creating content across multiple channels. In the 21st century - your customers are using multiple touchpoints. With that said, achieving engagement across multiple channels is a challenge.
However, personalization helps brands to overcome that challenge and the numbers prove it. A survey of marketers uncovered that 90% of the respondents found personalization to benefit their email marketing the most. But personalization in a video does a lot of heavy lifting itself. Personalization in videos increases viewer retention rate by 35% versus non-personalized videos.
This is likely due to the fact that personalized videos incorporate elements that cater to the viewers’ lifestyle and learning style.
Finally, personalization benefits you, the business owner. The more personalized your content and engagements are, the more you’ll understand what your customers like or dislike.
Of course, you can then use this data to make future decisions that will provide more of what your customers want. Personalized content, whether it’s an email, interactive quiz or a video, will provide you with metrics that will give you an insight on customer behaviour.
Venturing out to make personalized content may be uncharted territory for you and frankly, that may feel intimidating. However, getting out of your comfort zone, in this case, is worth the effort. Personalized video can encourage brand loyalty, higher engagement, and customer advocacy more than any other marketing effort.