We’ve talked about the power of personalized video content in earnest. We’ve also touched on the importance of experimenting with different video formats. But what if we took the best video formats and gave them a touch personalization?
The results could be astonishing.
There is an infinite number of combinations: personalized animated videos, personalized explainer videos, personalized customer videos, and more.
When combined with the right video format, personalization can pack more power in the punch, so-to-speak. These videos will capture your audience’s attention while addressing their specific goals, desires or fears, thereby connecting with them on a deeper level.
At its core, personalization requires you to collect data from customers, but more importantly, to get familiar with their ambitions and concerns. With personalized video, as it is with any form of personalized content, you will address those issues directly. This gives viewers the sense that you’re catering your solution to them, and to them alone.
Personalized content strikes a deeper chord with customers because they don’t feel like they’re being sold to. They feel as if they’re being cared for, which is a rare feeling people have towards brands. With that said, the feeling of being cared for by a brand will result in a higher level of trust and ultimately, a higher willingness to engage with available content.
We don’t all learn the same way or appreciate the same things. With a personalized video, you can plug in imagery, statistics or illustrations that resonate with the viewer (based on what you know about them) to help them soak up crucial information faster.
It goes without saying that a higher level of engagement, whether that means more views or conversions, translates to a better ROI. Since personalized videos increase viewer retention and engagement, they often improve ROI for clients.
It’s almost 2019 and yet still, many companies haven’t even thought about making personalized videos (or even making videos at all). Adding this type of content to your repertoire is a sure-fire way to stand out among your competitors.
With our IndiVideo platform, we are able to work with you to create videos that can help you reap all five of the above benefits in your marketing campaigns.
Choosing the right video format, by itself, is a virtue that can separate your brand from others. And more importantly, it can deliver the message you intend to deliver more effectively. However, with a touch of personalization, you can elevate a good video to great, which will stick in the minds of your audience.
Below are examples of video formats that can benefit from the addition of personalization elements.
Explainer videos are great because they appeal to our natural sense of wonder and thirst for knowledge. These videos are more popular than ever - 95% of people say they have watched an explainer video at least once. Add a splash of personalization, however, and that explainer video will immerse the viewer even further into it so that they feel as if they’re having a one-on-one lesson.
A personalized video email brings together the best of several worlds - video adds a visual component to an often dry text-based medium while avoiding the shotgun-approach of the typical “email blast”. In other words, its message is tailored for the recipient and the recipient alone.
Onboarding videos are somewhat like explainer videos in that they introduce viewers to new concepts, new ideas, and new processes. Again, everyone absorbs information differently, so it helps to personalize onboarding material to the viewer. The person watching the video will more likely appreciate and retain key points when the content is matched to their preferred learning style and project requirements.
There’s a difference between a general “we’d like to thank our customers” versus “Thanks Sharon, for being a loyal customer for the last five years”. The second one sounds more heartfelt. This is the type of phrasing you’d find in a personalized video as opposed to a generic “Thank You” video. Your viewers will see such a message as being more sincere.
You’re going to notice a theme here, one that we’ll have to repeat again - “everyone learns differently”. Not just that, but everyone needs to learn different things at different times. An instructional video that is personalized for viewers will give them the information they need in a manner that sinks in, as opposed to material and methods that may take longer to grasp.
We live in a world that is increasingly demanding, and audiences certainly pull no punches in terms of what they want from brands. In our “What’s in it for me?” climate, it’s essential that your marketing campaigns serve your customers where they are.
Combining the right video formats with personalization can help you cross that bridge. In doing so, you’ll have greater opportunities to engage with your audience. And at the very least, you will set your brand apart from competitors.