Who we are

BlueRush is a digital solutions company. We strategize, conceptualize, design, develop and implement customer experiences that grow and retain your business. Add our video expertise and you have a winning formula.

Strategy, Programming, UI/UX, Responsive Websites, Video

We create custom experiences that enable brands to more effectively communicate with existing customers, prospects and internal staff online, via mobile and through social media. We optimize the reach and the message with SEO combined with 24/7 tracking and analytics software. Our lead generation programs boost our customers sales initiatives and our email campaigns retain, inform and grow relationships!

BlueRush clients are supported with category expertise to ensure that their content is perfectly aligned with their target audiences expectations and then segmented to the right audience. We rely on industry research and conduct our own to ensure our clients campaigns meet and exceed target objectives.

Winners of numerous awards, BlueRush continues to break new ground in designing and developing integrated technology and marketing solutions for leading brands in North America.

Leadership Team

Steve Taylor
Steve Taylor
CEO

Steve is the former CEO and Founder of Resolver Inc., a SaaS-based Governance, Risk and Compliance company that was sold successfully to Klass Capital in 2015. Steve joined as Director of BlueRush in 2017 and successfully closed a non-brokered private placement with Round13 Capital Founders Fund L.P. Shortly thereafter he was appointed CEO of the company.

With over 25 years' experience driving profitable growth in the Enterprise Software as a Service (SaaS), eCommerce and Digital Media industries, Steve Taylor works to accelerate BlueRush's SaaS strategy, open up key new channels, and evaluate strategic acquisition opportunities to leverage current and future products in the fast-growing eCommerce technology and services space.

Larry Lubin
Larry Lubin
Chairman and President

As original founder, Chairman and CEO of Fitech, now part of CGI, Larry began innovating in sales, software development, and financial services. Many leading applications for Financial Institutions including the Reality Check™ series for Scotia Bank were developed by Larry and his Fitech team.

His vision of an optimized and fully integrated sales and customer experience that leverages the power of technology is at the heart of every solution today.

In September of 2003, BlueRush was created with the mission to create the ultimate customer experience. BlueRush currently works with many of North America's leading financial services, healthcare and consumer packaged goods companies.

Len Smofsky
Len Smofsky
Executive Vice-President

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada's most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BLUERUSH with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BLUERUSH works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.

Dave Badun
Dave Badun
Chief Financial Officer

As a CPA, CA, Dave has held various financial and strategic positions throughout his career. Most recently, Dave was at Rogers Communications in their Commercial Strategy department where he worked on consumer residential products. While there, he drove high-impact revenue initiatives, as well as led the launch of new products and services leading to improved ARPU and bottom line performance.

Prior to joining Rogers, Dave worked for PwC beginning in Audit & Assurance, primarily performing audits and reviews for public and private companies based in Canada and the US. Having developed a strong business acumen, Dave moved into Transaction Services where he performed buy and sell-side financial due diligence for a range of deals across Canada.

Jeff Bilyea
Jeff Bilyea
SVP Strategy and Corporate Development

Jeff is a senior marketing and sales leader who creates powerful fact-based strategies and inspires team execution for maximum value creation. Jeff is passionate about profitably growing market share and revenue, as demonstrated by his record of high performance as Senior Director, Revenue Enhancement, at Alvarez & Marsal.

Throughout his career as a strategist and business development leader, Jeff has built a record of strong sales, profit and organizational growth with global Fortune 500 and mid-size firms in both B2C and B2B environments. A proven leader of people and high performance teams, Jeff delivers results through use of clear objectives and a commitment to tactical execution. Jeff’s experience demonstrates versatility in both large, structured organizations as well as lean, entrepreneurial environments.

Ted Mercer
Ted Mercer
VP, Sales

Ted has worked in sales and sales management for over 10 years. Alongside Steve Taylor, Ted joined the sales team at Resolver, a Governance Risk and Compliance SaaS company. From 2011 to 2017, he provided sales consulting to B2B software companies. In joining BlueRush Ted leads the sales and marketing teams, continually searching for new opportunities.

Ted also has a background in financial services. He qualified as a Chartered Accountant practicing with KPMG, and thereafter performed investment banking functions with Morgan Stanley and KPMG. Ted provided M&A services to Bruce Croxon of the Canadian TV show, Dragons' Den, helping Bruce to invest and grow his portfolio.

Richard Pineault
Richard Pineault
VP, Technical Architecture

Richard has been with the company since day one. As a key member of BlueRush leadership, he champions the Product Development team ensuring software security and functionality across all BlueRush projects. His team of developers accomplish what seems like the impossible for our clients every day. With a depth of technical expertise, Richard fortifies our SaaS platforms with the robust level of security that financial institutions demand. He is also a systems architect, playing an integral role in the direction of our two software products, IndiVideo and DigitalReach.

Mike Bunga
Mike Bunga
VP, Client Services

As one of the first BlueRush employees, Mike oversees many BlueRush projects and accounts, both in management and strategic development. Mike has worked in financial services since graduating with an MBA from Queen's University. His extensive experience in financial services gives him an in-depth understanding of financial products and how digital marketing solutions and SaaS applications can be strategically applied.

Mike has been directly involved with over half of all BlueRush clients, diligently ensuring their initial and continued success.

Investors

BlueRush Inc. is uniquely positioned within the online video market. Video is the fastest growing online content segment with leading analysts predicting that over 80% of content will be consumed as video by 2021. BlueRush develops and markets a disruptive Interactive & Personalized Video Platform called IndiVideo. IndiVideo utilizes proprietary technology that allows for two unique advantages over competitor personalized video technologies;

  1. Lower cost to mass-scale personalized videos
  2. Ability to deploy behind any corporate firewall for increased security

These advantages are critical as they allow marketing departments to control their distribution costs, while deploying behind the firewall not only provides increased security but greater connectivity to the client’s data.

BlueRush has a particular focus on delivering measurable value to the Financial Services vertical in areas such as mortgage, loan and credit card origination as well as supporting Pensions Fund and Insurance use cases. In one recent example, a major Canadian Bank saw a 43% increase in online conversions in the mortgage area using IndiVideo. IndiVideo is integrated with BlueRush’s SaaS-based content engagement platform DigitalReach which delivers improved sales conversion metrics for over 75,000 financial advisors in some of the world’s most respected financial institutions. The combination of IndiVideo and DigitalReach is unique in the marketplace and provides BlueRush with a differentiated value proposition. BlueRush is a publicly traded company on the Toronto Venture Exchange (BTV-V)

BlueRush Stock Quote

Board of Directors

Larry Lubin - Chairman and President

As original founder, Chairman and CEO of Fitech, now part of CGI, Larry began innovating in sales, software development, and financial services. Many leading applications for Financial Institutions including the Reality Check™ series for Scotia Bank were developed by Larry and his Fitech team.

His vision of an optimized and fully integrated sales and customer experience that leverages the power of technology is at the heart of every solution today.

In September of 2003, BlueRush was created with the mission to create the ultimate customer experience. BlueRush currently works with many of North America's leading financial services, healthcare and consumer packaged goods companies.

Len Smofsky - Executive Vice President

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada's most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.

Steve Taylor - CEO

Steve is the former CEO and Founder of Resolver Inc., a SaaS-based Governance, Risk and Compliance company that was sold successfully to Klass Capital in 2015. Steve joined as Director of BlueRush in 2017 and successfully closed a non-brokered private placement with Round13 Capital Founders Fund L.P. Shortly thereafter he was appointed CEO of the company.

With over 25 years' experience driving profitable growth in the Enterprise Software as a Service (SaaS), eCommerce and Digital Media industries, Steve Taylor works to accelerate BlueRush's SaaS strategy, open up key new channels, and evaluate strategic acquisition opportunities to leverage current and future products in the fast-growing eCommerce technology and services space.

John Eckert

BlueRush was proud to announce the appointment of John Eckert as a member of the Board of Directors in late 2017. John is a co-founder of the Canadian venture capital firm Round13 Capital and is a co-founder and former managing partner of McLean Watson Capital. The firm manages a $100 million fund, focused on investing in growth-stage technology companies. BlueRush's focus and stage of development offered Round13 a perfect fit.

With John's active involvement in BlueRush, he is able to leverage his experience and resources to accelerate the company's transition into a profitable Software as a Service business.

Jay Cashmore

Mr. Jay Cashmore has over forty years in the IT Industry, mainly in the financial services and healthcare sectors (the two primary sectors that BlueRush serves). His career has encompassed most facets of IT, from computer operations and programming, project management, technical support, sales, and consulting, to general and executive management.

Mr. Cashmore has a broad background in the financial services sector, having been fortunate to work with all the major banks and many credit union centrals, investment dealers, mutual fund managers and insurance companies. Most of his involvement over the last thirty plus years have been focused on software development and the provision of related support and processing services to many of the large Canadian financial institutions. Jay was President and CEO of two private companies and one public company listed on the TSX.

Financial Reports

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Financial Statements

Disclosure & Analysis