Video is playing an increasingly important role in marketing. But the truth is, video is already a crucial tool marketers are using to increase engagement and brand exposure online.
If your marketing team needs any more convincing that they should go ahead with a new video marketing strategy, here are some compelling trends and statistics. If you’re already using video in your marketing efforts, then the following data will reassure you that you are well on track.
Whether it’s on our work computer, mobile phones, or tablets, we are constantly connected to devices that are capable of playing video. With enhanced networks, people can stream high-quality video anywhere, at any time.
When they first arrived, YouTube pre-roll ads were viewed as annoying or distracting. There are many reasons why that is no longer the case. People have also become accustomed to seeing video content everywhere. Naturally, over time, marketers have become better at providing optimal content – and audiences have grown to respond with enthusiasm.
More marketers creating more videos, but they are also beginning to understand the incredible value behind them.
Instead of one-sided conversations, viewers can interact with video content by answering questions to change the course of the video. This means more engagement and a higher likelihood that the viewer will convert to a customer.
Your customers are the most interested in personally relevant content. Personalized video is the best way to grab and retain your audience’s attention.
See in the video below, how quick it is to gather some key information from a customer and create a personalized video experience to illustrate best what one company can do to benefit a customer’s personal mortgage situation.
What are your thoughts on the trends and data we listed above? It can be hard to predict exactly what the future of video will look like. What we can be certain of is that video is poised to continue play an increased role in our everyday lives As marketers, we’ll either have to increase our use of video, or risk becoming irrelevant.
For more information like how to personalize your customer journey, stay tuned to the BlueRush blog.