VIDEO MARKETING TRENDS & STATISTICS YOU NEED TO KNOW

PROOF YOU’RE DOING IT RIGHT

You’re aware of the important marketing role video is going to play in the near future. But truth is, video has already become the most important way to increase engagement and exposure to your brand online.

If your marketing team needs any more convincing that they should go ahead with a new video marketing strategy, here are some compelling trends and statistics. If you’re already using video in your marketing efforts, then the following data will reassure you that you are well on track.

1. PEOPLE ARE CONSUMING MORE VIDEO

Whether it’s on our work computer, mobile phones, or tablets, we are constantly connected to devices that are capable of playing video. With enhanced networks, people are able to stream high-quality video anywhere, at any time.

 

• Nearly half a billion people watch video on Facebook every day
• Your customers are exposed to nearly 5.5 hours of video content a day
• By 2019, internet video traffic will account for nearly 80% of all consumer internet traffic
• Video drives, on average, a 157% increase in organic traffic from search engines
• Social videos typically gets shared at rates of 8-10 times higher than text or images alone

2. VIDEO IS BECOMING LESS INTRUSIVE

When they first arrived, YouTube pre-roll ads were seen as annoying or distracting. There are many reasons why that is no longer the case. People have also become accustomed to seeing video content everywhere. Naturally, over time, marketers have become better at providing optimal content – and audiences have grown to respond with enthusiasm.

• In a study, 44% of respondents, said commercials during digital video are less intrusive than during linear TV
• 3 out of 4 online video consumers reported that they had “interacted” with a video ad in the month previous
• In that same study, 80% of consumers were able to recall the content of pre-roll video ads they had seen during the previous month

3. VIDEO IS DELIVERING HIGHER ROI’S

Not only are more marketers creating more videos, they are also beginning to understand the incredible value behind them.

• A landing page with a video can increase conversions by more than 80 percent
• The average user will spend almost 90% more time on a website that has video
• Companies employing video will receive nearly 40% more web traffic than non-users
• 70% of marketing professionals cite video as the type of content responsible for delivering the best ROI
• The average cost per marketing-generated leads is nearly 20% lower for companies using video

4. VIDEO IS BECOMING MORE INTERACTIVE

Instead of one-sided conversations, viewers can interact with video content by answering questions to change the course of the video. This means more engagement and a higher likelihood that the viewer will convert to a customer.

• Interactive videos earn an average of 66% more engagement
• As compared to flat video, interactive videos have a 44% longer viewing time
• 35% of marketers reported increased conversions when using interactive video

5. PERSONALIZED VIDEOS ARE THE NEXT GENERATION OF VIDEO.

Your customers are the most interested in content that is personally relevant. Personalized video is the best way to grab and retain your audience’s attention.

• 4 out of 5 consumers say they only respond to a brand’s promotion if the ad is tailored to a previous interaction.
• 88% of marketers in the US reported seeing improvements due to personalized content.
• Nearly 80% of internet users in the US say personally relevant content will increase their purchase intent.
• When there is a lack of content relevancy, the average campaign can expect an 83% lower response rate.

See in the video below, how quick it is to gather some key information from a customer and create a personalized video experience in order to best illustrate what one company can do to benefit a customer’s personal mortgage situation.

What are your thoughts on the trends and data we listed above? It can be hard to predict exactly what the future of video will look like. What we can be certain of is that video is poised to continue play an increased role in our everyday lives As marketers, we’ll either have to increase our use of video, or risk becoming irrelevant.

For more information like how to personalize your customer journey, stay tuned to the BlueRush blog.