VIDEO MARKETING TRENDS & STATISTICS YOU NEED TO KNOW

Person working at desk with laptop and notebook - video marketing trends.
Larry Lubin Apr 10 ,2018

PROOF YOU’RE DOING IT RIGHT

You’re aware of the important marketing role video is going to play in the near future. But truth is, video has already become the most important way to increase engagement and exposure to your brand online.

If your marketing team needs any more convincing that they should go ahead with a new video marketing strategy, here are some compelling trends and statistics. If you’re already using video in your marketing efforts, then the following data will reassure you that you are well on track.

video marketing trends

1. PEOPLE ARE CONSUMING MORE VIDEO

Whether it’s on our work computer, mobile phones, or tablets, we are constantly connected to devices that are capable of playing video. With enhanced networks, people are able to stream high-quality video anywhere, at any time.

 

power of personalized video

2. VIDEO IS BECOMING LESS INTRUSIVE

When they first arrived, YouTube pre-roll ads were seen as annoying or distracting. There are many reasons why that is no longer the case. People have also become accustomed to seeing video content everywhere. Naturally, over time, marketers have become better at providing optimal content – and audiences have grown to respond with enthusiasm.

  • In a study, 44% of respondents, said commercials during digital video are less intrusive than during linear TV
  • 3 out of 4 online video consumers reported that they had “interacted” with a video ad in the month previous
  • In that same study, 80% of consumers were able to recall the content of pre-roll video ads they had seen during the previous month

3. VIDEO IS DELIVERING HIGHER ROI’S

Not only are more marketers creating more videos, they are also beginning to understand the incredible value behind them.

4. VIDEO IS BECOMING MORE INTERACTIVE

Instead of one-sided conversations, viewers can interact with video content by answering questions to change the course of the video. This means more engagement and a higher likelihood that the viewer will convert to a customer.

5. PERSONALIZED VIDEOS ARE THE NEXT GENERATION OF VIDEO.

Your customers are the most interested in content that is personally relevant. Personalized video is the best way to grab and retain your audience’s attention.

See in the video below, how quick it is to gather some key information from a customer and create a personalized video experience in order to best illustrate what one company can do to benefit a customer’s personal mortgage situation.

What are your thoughts on the trends and data we listed above? It can be hard to predict exactly what the future of video will look like. What we can be certain of is that video is poised to continue play an increased role in our everyday lives As marketers, we’ll either have to increase our use of video, or risk becoming irrelevant.

For more information like how to personalize your customer journey, stay tuned to the BlueRush blog.

VIDEO MARKETING TRENDS & STATISTICS

About the author: Larry Lubin

Larry Lubin

Larry Lubin is founder of BlueRush and has over 30 years of experience providing strategy and solutions to many of North America’s leading financial firms. Many leading applications for financial institutions were developed by Larry and teams he has worked with throughout his career. As CEO of BlueRush, Larry is providing a much needed vision for a new age of Fintech bridging the realities of legacy and the regulatory environment with unlimited possibilities through advancement in digital technology to empower the consumer. BlueRush is a digital solutions company specialized in financial service and healthcare solutions.

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