Woman holding sign with smiley face - personalized marketing benefits.
Len Smofsky Jul 24 ,2018

Personalized marketing, when done right, creates the perfect balance of give and take. Your customers enjoy shopping experiences that are more tailored to them, and companies gain access to data that allows them to gain a deeper understanding of who their audience is, and more importantly, what they’re looking for.
In the past, we’ve explored how marketing teams like yours can create your own winning personalized marketing strategy. Today, we are going to explore more of the reasons why launching a personalized strategy is in your best interest and how it delivers the best results.


According to Digital Trends, 73% of customers enjoy shopping with companies who utilize their personal information to generate more relevant ads and offers. When customers feel that their needs are met and a company truly cares about them, they’re more likely to return to that company in the future to buy additional products or services. Personalization helps customers feel that your story is their story.


Personalization tactics track the habits and movements of potential customers, providing marketers with valuable data that they might not get with a more traditional marketing campaign. If you pass your leads on to sales, they’ll have a better idea of whom they’re selling to and how your product/service fits their needs. If you’re directing to an e-commerce page, you can direct customers to the products they are most likely to buy.

power of personalized video


Like a fine wine, your marketing strategy gets better with age. Information gained from collecting data from your customers can help you determine what in your strategy is working and what doesn’t in terms of marketing messages and tactics.

With more insight gained from marketing data you collect, you will be better suited to answer important questions like:

  • What types of messages get the best response from our customers?
  • What type of offers are our target audience most receptive to?
  • What social media channels drive the most conversions?
  • How can we improve our marketing strategy today?

The more feedback and raw data you are able to collect from your consumers’ experiences, the more you are able to find out how to not only strengthen the weaker areas of your business, but also optimize the areas that are performing well in order to make them excel that much further.


Are your conversion rates not where they should be? In a previous article, we noted how customers will respond more to communications that speak to them. Personalized marketing garners more interest because each message is uniquely tailored to your customers on a 1-to-1 individual basis. This can be achieved by simply adding their name, or intelligently weaving their personal story into your marketing.

Related Article: Interested in seeing more ways you can increase your video conversion rates? Read more in this article.


It’s truly amazing what kind of results your business will recieve when you are able to add a personal touch throughout your entire customer journey. When you put a sound personalized marketing strategy in place today, the results continue to pay off in campaigns to come.

For more insight into the power of personalized marketing campaign and what it takes to make one, stay tuned to the BlueRush blog.

personalized video for financial services

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.


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