Woman watching a personalized video.
Len Smofsky Apr 23 ,2020


If you want to learn more about how personalized video can work for your business, contact us or request a demo.

personalized video buyer's guide

What makes you feel more special than when you get a birthday gift of the exact item you’ve been eyeing for months? What could be better than receiving a coffee from your co-worker just the way you like it? We all appreciate a personal touch. This is true for your co-workers, friends and potential customers. This concept is especially important for brands & digital marketers – your marketing communications are better received when they include a personal touch

Customers are much more receptive to communication from brands that include a message tailored to their individual interests & needs. Because of the volume of content consumers are scrolling through on a daily basis, preference is given to timely, digestible content because consumers just do not have time for lengthy or generic messaging. 

How do you go about creating a timely, personalized message for your brand’s consumers & followers? Video personalization. Personalized video content is one of the most powerful ways to engage your audience & personalization can strike a chord with customers in a way that no other form of marketing can. So why not combine both?

Your business can benefit from personalized video and it’s easy to get started. If you want to learn more about how personalized video can work for your business, contact us today!

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.


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