6 REASONS WHY PERSONALIZED VIDEO IS A GAME-CHANGER FOR CCM PROVIDERS

Personalized video is a game-changer for Customer Communications Management (CCM) providers. With personalized videos, CCM providers can create engaging, interactive content to cost-effectively scale personalized customer care and maximize ROI.

There are 6 main reasons why personalized video is a game-changer for CCM providers:

1. The ability to deliver leading-edge content. Video visually engages customers & personalization is a powerful way to deliver product information that resonates. 72% of consumers prefer to watch a video rather than read text to learn about a product or service.
2. Engage and motivate action. For example, BlueRush’s personalized video pension statement retained 70% of viewers from start to finish. With that level of engagement, motivating customer action becomes effortless.
3. Improve ability to upsell and cross-sell. Personalized videos capitalize on engagement and deliver timely, relevant offers and product recommendations for upsell/cross-sell opportunities.
4. Encourage two-way conversation. Interactive personalized videos open a two-way dialogue to gain valuable customer insights in real-time.
5. Reduce call center activity. Personalized video content proactively addresses issues likely to be brought to a call center.
6. Drive customer care ROI. Boost engagement, motivate customer action and build brand loyalty through personalized video. 

Contact us today to request a demo and learn how this game-changing customer communication solution can benefit you and your clients!