CCM Infographic
Len Smofsky Jun 18 ,2019

BLUE-028 CCM Infographic

Personalized video is a game-changer for Customer Communications Management (CCM) providers. With personalized videos, CCM providers can create engaging, interactive content to cost-effectively scale personalized customer care and maximize ROI.

There are 6 main reasons why personalized video is a game-changer for CCM providers:

  1. The ability to deliver leading-edge content. Video visually engages customers & personalization is a powerful way to deliver product information that resonates. 72% of consumers prefer to watch a video rather than read text to learn about a product or service.
  2. Engage and motivate action. For example, BlueRush’s personalized video pension statement retained 70% of viewers from start to finish. With that level of engagement, motivating customer action becomes effortless.
  3. Improve ability to upsell and cross-sell. Personalized videos capitalize on engagement and deliver timely, relevant offers and product recommendations for upsell/cross-sell opportunities.
  4. Encourage two-way conversation. Interactive personalized videos open a two-way dialogue to gain valuable customer insights in real-time.
  5. Reduce call center activity. Personalized video content proactively addresses issues likely to be brought to a call center.
  6. Drive customer care ROI. Boost engagement, motivate customer action and build brand loyalty through personalized video. 

Contact us today to request a demo and learn how this game-changing customer communication solution can benefit you and your clients!

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.


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