Some marketers think of email as being an outdated or obsolete marketing method. It’s that kind of thinking that makes some marketing teams outdated or obsolete. Email marketing remains one of the most effective methods for nurturing leads and driving conversions.
When every brand is fighting for exposure in the consumer inbox, it can be exceptionally hard for your email to grab the audience’s attention – let alone incentivise them to convert.
According to Forbes, incorporating video in your marketing emails can boost the click-through-rate (CTR) by 200 to 300 percent. Why’s that? We’ve provided a few reasons below.
Just using the word “video” in your subject line can increase open rates by nearly 20% and CTR’s by 65%.
The copy of your email could contain the most enticing and most persuasive content your reader has ever seen. That being said, if your subject line doesn’t grab attention, no one will ever read your message.
Furthermore, a few lines of text cannot compete with the captivating power of video. Video is known as the most engaging medium for a reason. It evokes, sustains, and capitalizes on customer engagement.
Your audience will retain 95% of a message after watching video compared to only 10% when reading text. So, think about simple ways you can incorporate existing video in your email marketing, and then test the response. For example, if your business has a library of video tutorials, consider using them in your email campaigns. What was the result? Did you see an CTR increase?
Videos are a lot easier for your audience to digest. See in the personalized video below how one company was able to communicate their program benefits through video.
Everybody wants their videos to go viral. That is less likely to happen when you don’t give your video the right exposure and the ability to share it. When you share your video via email, make sure you also allow your audience the ability to share it on the social platform of their choice. Email subscribers are nearly 3 times as likely to share content on social media compared to other channels.
Here are a few best practices to keep in mind when adding video to your email campaigns. Use these tips to boost results.
Sending out emails to a list of your subscribers is great because that captive audiences has already indicated interest in your company. The more information you are able to gather from your subscribers, the better positioned you are to send meaningful, personally relevant content.
There’s no easier way to appeal to these folks than by using personalized video. Imagine you are able to speak directly to each of your clients’ needs all at once? How powerful would that be? See how personalized video works in the clip below:
If you’re interested in learning more about video marketing strategies, read our guide here.