Your staff may be slow to adopt this new role, but there’s a lot of profit to be made by transforming your employees into brand ambassadors. But just how do you make that transformation happen, and how do you protect your brand image?
Your brand can yield impressive, long-term results. With access to approved marketing and sales content your front-line employees can raise awareness among existing customers of your products and services, share financial and lifestyle content, and cross-sell relevant complementary products.
Use a content marketing platform that provides mobile access and offers options for personalization, so your ambassadors can add that human element that truly connects with your customers. (DIGITALREACH™ by BLUERUSH is a great example.)
Provide interesting content and jumpstart your brand ambassador program. Give them something fun or useful they’ll want to share. Help them to feel proud of where they work. And, vary the content. Don’t make it all about your brand. Think about what’s important to your target audiences and develop or curate content that’s appropriate and aligns to shared values.
Because your employees have access to your content management system they can easily share articles, photos, videos and more. You can even provide ready-made tweets, but encourage them to put it into their own words. Ultimately, you want them to talk about your brand in a real, authentic way that strikes a chord with your clients.
Transform your frontline employees into ultimate brand ambassadors with DIGITALREACH™ your content marketing personalization system. Visit digitalreach.ca to know more about the content management platform and request a demo.