GET YOUR CUSTOMERS TO BUY MORE…

Meeting with customers - Get your customers to buy more with Content Marketing
Larry Lubin Apr 06 ,2017

Six ways to get your Customers to Buy MORE with Content Marketing

The low hanging fruit to grow most businesses is existing customers. Focus more resources and energy on increasing business with your existing customers, rather than chasing new ones. The more business you do together with a customer, the stronger your relationship, the more reliable your revenue stream becomes.

Content marketing done well can have an incredible effect on your customers, and convince them to buy more of your products. Here are five content marketing tactics to entice your customers into doing more business with you.

KNOW YOUR CUSTOMERS WELL

The more you know about your customer, the better you can serve their needs. Drill down beyond demographics to their individual preferences, opinions and interests that relate to your business. Know where they’re at, and where what interests them. Gather information about them (surveys, polls, testing offers) and determine the most helpful content that would benefit them. Once you’ve captured the necessary data, use it to inform your content strategy. As you gather, manage and apply that data to your communications, you’ll see an uptake in content views and shares. You’ll know your business is on the right track.

Your content management platform can be a vital tool to expand your knowledge base about your customers, and even apply the data in real-time for better results.

MAKE IT PERSONAL

Launch new product to release or special offer that’s relevant to segments of your customers, and then gauge their reaction from the real-time metrics available with your content management platform.

CALL THEM OUT BY NAME

Make them a deal that speaks their name and caters to their whims, and reap benefits on your bottom line. It’s an easy process. Automate the process with the right content management platform, based on data inputs or by establishing broad categories of customers with similar preferences and interests.

REFINE WITH REAL-TIME FEEDBACK

Content marketing can be your barometer for determining what matters to your clients. A content marketing platform like DIGITALREACH™ by BLUERUSH tracks what kind of content (for example articles, special offers, product information, videos) makes your clients click and view (and what doesn’t).

You can gauge the effectiveness of certain types on content on specific customers, and monitor the popularity of certain topics on all customers, and refine your content marketing accordingly to better drive more engagement. You can also know when the time is ripe to follow-up in person and seal the deal thanks to real-time tracking.

SHAKE IT UP WITH A SURPRISE

Content marketing can be your barometer for determining what matters to your clients. A content marketing platform like DIGITALREACH™ by BLUERUSH tracks what kind of content (for example articles, special offers, product information, videos) makes your clients click and view (and what doesn’t).

You can gauge the effectiveness of certain types on content on specific customers, and monitor the popularity of certain topics on all customers, and refine your content marketing accordingly to better drive more engagement. You can also know when the time is ripe to follow-up in person and seal the deal thanks to real-time tracking.

ULTIMATELY, SHOW THEM YOUR VALUE

There’s a reason your customers began doing business with you, and there’s a reason they stick with you. This deep knowledge can be a vital data point to mine in your interactions. When you understand their “why”, you can reinforce what they already think. There’s nothing customers love more than being told they’re right.

You can also prove your worth by providing content that demonstrates your value proposition such as online tools and interactive content, rather than just telling them about it.

DIGITALREACH™

Remind your customers why they love and trust your brand. It makes it easy for them to decide to buy more of your products.

Mine your data for the ultimate customer personalization with DIGITALREACH™ your content marketing personalization system. Visit digitalreach.ca to learn more and to request a demo.

About the author: Larry Lubin

Larry Lubin

As original founder, Chairman and CEO of Fitech, now part of CGI, Larry began innovating in sales, software development, and financial services. Many leading applications for Financial Institutions including the Reality Check™ series for Scotia Bank were developed by Larry and his Fitech team.

His vision of an optimized and fully integrated sales and customer experience that leverages the power of technology is at the heart of every solution today.

In September of 2003, BlueRush was created with the mission to create the ultimate customer experience. BlueRush currently works with many of North America’s leading financial services, healthcare and consumer packaged goods companies.

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