Len Smofsky Feb 24 ,2016

Personalization has been trending for a couple of years and will continue to trend for the foreseeable future. Innovation in technology and creative digital strategy are making it possible to relate to your customers on entirely new levels, making communications and special offers more relevant to your customers – whether it’s within a B2C or B2B customer relationship – make it personal with a human component and drive higher conversion!

Customer Experience Management is NOW

As more and more brands invest in their online infrastructure, the consumer becomes the designer of their customer experience. The more personalized the experience, the more relevant and engaged your customer will be with your brand. Yahoo! for example, lets users customize their homepage – and that’s been a feature of theirs for many years.

Imagine if your customer could choose their special offers or customize a bundling offer to include products they really want… instead of forcing them to settle for what your brand pulled together.

Some telecom companies allow users to pick and choose the channels they want, and remove those they don’t want to pay for. From that example and thinking of your brand, how could you give more freedom to your customers and dial up your digital customer experience?

Your Market Intelligence Makes it Relevant

Imagine receiving your own personal video, that speaks directly to you, understands your preferences, and includes information that relates directly to you. When visiting a website, you enter into a personalized, guided conversation that leads you to the most relevant information for you.

It’s already happening. Brands are using their market intelligence to create digital experiences that cater personally to their customers.

New Personalization Technologies That Are Easy to Integrate

IndiVideo is a scalable video engagement service that many BlueRush clients have used to create personalized videos.

ActivDialog is a proprietary lead qualifying web experience that allows clients to:

  • know who’s visiting their site (lead qualifying)
  • deliver a personalized greeting experience without redesigning their site
  • and increase significantly the conversion of rate of their site

TIP: How to Personalize Your Customer’s Digital Experience with BlueRush

  • Personalized emails with DigitalReach
  • Personalized videos with IndiVideo
  • Personalized your sales pitch with PitchBook
  • Personalized landing pages

Remember, every customer is unique. Your customer’s digital experience should be too.

Personalization is the tipping point to higher sales conversion. Integrate personalization in your digital experience and your customer will experience the ultimate ride in customer engagement.

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.


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