EVERYTHING YOU NEED TO KNOW ABOUT VIDEO MARKETING IN 2019

VIDEO MARKETING
Len Smofsky Sep 17 ,2019

If there is one thing we can all agree on in 2019, it has to be that video content is now well and truly king.

Over 58% of total internet traffic is now consumed by video streaming. Over half of all consumers say watching video makes them more confident about purchasing a product. Almost three quarters of consumers say they have shared a brand’s video on social media. Video has the capability to communicate ideas, emotions, and information in a much more engaging format than static images or text ever could.

Video marketing is here in a big way, and it is here to stay.

As society and consumers move ever more online and our world becomes more deeply connected, video marketing has evolved with the times. Here are some key takeaways for video marketing in 2019 that every brand should keep in mind.

VIDEO IS UNIVERSAL

With the internet reaching more places on the globe than ever before and at faster speeds, video is everywhere.

Video is being used in every imaginable facet of business and society to achieve a range of goals. More video is uploaded to social media than ever before, and videos tend to attract up to three times as much engagement as photos. Businesses are using video to replace outdated bills and customer communications, leading to greater customer retention and satisfaction.

Video marketing in 2019 involves utilizing the unique capabilities of video in any and all scenarios, giving your brand the potential to surprise and delight your customers at every stage of the customer journey.

PERSONALIZATION IS KEY

In 2019, it’s no longer good enough to simply have generic video served to every customer – they expect a high degree of personalization in every interaction.

With the endless stream of screens and advertisements vying for customer attention, it is vital that your video marketing stands out from the crowd. In the past, flashy visuals and graphics may have been enough to distinguish yourself, but these days, every brand has access to these tools. Personalization is a revolutionary new way to quickly engage your audience and make them feel as though this video was created specifically for them. By seeing their name and products designed specifically to meet their needs, customers are more likely to finish watching the video, engage with it, and move further down the sales funnel.

IndiVideo is a cutting edge platform that seamlessly integrated data-driven video into existing marketing and sales infrastructure to deliver personalized video communications to customers in any industry. By turning everyday emails and communications into customized videos that speak directly to an individual customer, a typically forgettable brand interaction becomes an exciting and engaging touch point that can help drive additional sales.

VIDEO MARKETING SEO

While Search Engine Optimization (SEO) is nothing new, the way in which it applies to video content is only now reaching a level of maturity that makes it an important part of any brand’s video marketing strategy.

SEO refers to the manipulation of backend and customer facing digital content to give a website the best possible chance of ranking number one on a Google search for a desirable search term. Video SEO thus refers to adding various metadata elements to a video in order to have it rank well for certain keywords. With Google’s search algorithm becoming ever more sophisticated, it is now crucial that videos are properly uploaded, organized, and tagged to ensure maximum organic exposure across Google and social media.

Giving videos properly optimized titles, descriptions, transcripts, attractive thumbnails, and subtitles not only gives your video the best chance of being seen by Google’s search robots, but also makes video marketing content more accessible to the hearing impaired and increases the chances of going viral.

ONBOARDING WITH VIDEO

People no longer have the time or patience to read through reams of customer or employee onboarding documentation, and video has stepped in to pick up the slack.

Video content is able to naturally communicate a wide range of ideas and processes in a more engaging and memorable way than any archaic text-heavy materials can. Video onboarding can also be an ideal way in which to create positive brand associations that develop a strong relationship between customer and brand.

Video training can also be used as an effective customer communication tool, allowing for detailed explanations of products and services without the need for customers to sift through piles of documentation. With enough creative flair, onboarding videos can even become viral sensations that drive significant traffic to your website, potentially resulting in increased sales as well. A perfect example would be modern airline safety videos, or cutting edge interactive financial calculators and statements.

In 2019, brands that ignore video marketing do so at their own peril. Modern consumers are time poor and drawn to more visually stimulating content to engage with. Personalized video communications offer new opportunities to surprise and delight customers, while video training can improve employee retention and office culture. If you’re looking to take your digital marketing to the next level in 2019, you can’t afford to ignore the incredible benefits of video marketing.

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.

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