Zero-Party Data: A Comprehensive Guide

Jul 15 ,2020

Zero-Party Data: A Comprehensive Guide What is Zero-Party Data? At its most basic form, zero-party data (ZPD) refers to data...

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HOW CAN YOU INCREASE YOUR CUSTOMER LIFETIME VALUE FAST?

Oct 30 ,2019

When discussing marketing mixes and how to calculate return on investment, there are many different metrics that come into play....

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WHAT IS RICH MEDIA AND WHY SHOULD IT MATTER TO YOUR BUSINESS?

Sep 24 ,2019

exciting experiences your customers won’t soon forgetThe digital age has brought a wealth of new technologies and communication possibilities into...

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HOW TO MEASURE VIDEO CONTENT ROI

May 22 ,2019

Videos, while highly engaging and extremely effective, still have one thing in common with other content formats - they need...

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HOW PERSONALIZATION TACTICS CAN ELEVATE YOUR ECOMMERCE STRATEGY

May 15 ,2019

Remember this old proverb: “You can bring a horse to water but can’t make him drink?” What if the reason...

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