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Jul 15 ,2020
Zero-Party Data: A Comprehensive Guide What is Zero-Party Data? At its most basic form, zero-party data (ZPD) refers to data...
Oct 30 ,2019
When discussing marketing mixes and how to calculate return on investment, there are many different metrics that come into play....
Sep 24 ,2019
The digital age has brought a wealth of new technologies and communication possibilities into our lives. We can now stream...
May 22 ,2019
Videos, while highly engaging and extremely effective, still have one thing in common with other content formats - they need...
May 15 ,2019
Remember this old proverb: “You can bring a horse to water but can’t make him drink?” What if the reason...
