Family in an interactive video for your business.
Len Smofsky May 15 ,2018

You’ve been using video to further your marketing efforts and have experienced some successes! Now you’re looking to take your efforts one step further.

interactive video

Interactive videos (or dynamic videos) have quickly become one of the best ways for marketers to interact with and learn from their audience. The videos create an opportunity to engage customers on a more personal level and simultaneously allow learning from your audience.

Today, 70% of marketers believe interactive video will become far more important in the near future. That’s why it’s critical to get in on the ground floor now. Here are some advantages of using interactive videos for your business.

  • Increased engagement
  • Longer viewing times
  • A deeper understanding of audience behaviour, wants, needs, and goals
  • Enriched customer insights which make your sales team’s job easier!


So you know you want to employ interactive video – but where will it live and what will it look like? Here are several different types of interactive content to get you thinking about ideas for your business.


Looking to create stronger awareness for your brand? Create an explainer video that lets your prospects know who you are and prompt them to evaluate their own wants and needs. Your interactive video can ask questions to uncover a prospect’s unique profile, giving you the opportunity to explore how your company can cater to their situation.

Watch in the video below how one company helps a potential lead find the specific credit card that is perfect for their financial situation.

Related Article: Looking to invest in an explainer video for your company? Explore some of the elements of a successful explainer video in our article “How to Create a Killer Explaixner Video”.


Cold calling and other traditional sales tactics, while still widely used, are becoming less effective. A professional interactive video can convey the same content of a cold call, without wasting your sales team’s valuable time. And for those prospects, millennial or otherwise, who prefer not to speak to a person verbally, interactive video can offer a less invasive form of outreach digitally.


Interactive videos are great for introducing yourself to prospective customers. Giving your prospects educational content with fun, interactive elements is great for nurturing more qualified leads who are willing to explore what your company can do for their unique situation.


Companies will often share videos after certain events/seminars because they know that, with today’s flighty attention span, you can’t expect everyone to sit through an entire presentation. However, if there are interactive elements present, customers are more likely to engage. When loading your next webinar, why not ask your audience questions or ask them to partake in a survey?


Despite not always being the most exciting process, training is vitally important in every industry. In an effort to make your employee onboarding as smooth and consistent as possible, create a training video with interactive elements that educates and keeps your employees engaged. If you notice your trainees struggling to answer certain questions in the video, you can always retool the experience to explain the material in greater depth.


Your company is always evolving to meet your customers’ needs. In some cases, you roll out new products or services to benefit certain segments of your customer base. Challenges arise when you need to explain the benefits of these new offerings to your existing clients. Interactive personalized video is a great way of communicating to your customer the benefits of your new products.

See how IndiVideo by BlueRush can learn, adjust, and cater to the unique needs and wants of each customer. You are always learning, adapting, and working to meet your customers needs, showing them how your product or service works for them.

For more insight into how you create better leads for your business with interactive video, stay tuned to the BlueRush Blog and see how IndiVideo can help create amazing personalized videos for your team.

About the author: Len Smofsky

Len Smofsky

Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area.

Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media.

In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.


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