BlueRush CEO, Steve Taylor and Kevin Darlington, General Manager of Broadridge Advisor Solutions, joined Matt Swain on the ‘Reimagining Communications Podcast’ to explore how personalized videos can improve customer engagement in the financial advisor space. On the...
Heightened competition, increased consumer expectations and declining customer loyalty are hurdles that many insurers are facing today. More than ever, companies are turning to personalized customer experiences to differentiate themselves and compete in challenging...
Converting existing prospects into new customers is critical for the success of any business, but in recent years it has become increasingly more difficult and costly. Studies show customer acquisition costs (CAC) increasing — climbing by roughly 10% or more a year....
Video has become one of the most effective marketing tools. Companies failing to integrate video into their strategies will quickly fall behind the adoption curve – and fall behind their competitors. But pivoting to adopt different solutions is never easy. All new...
The average person spends almost seven hours a week watching videos online. That’s a significant chunk of time and attention. So it’s not entirely surprising to learn that businesses who use video content to market their products and services see their revenue grow...
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