Your onboarding needs a video upgrade While often overlooked, customer onboarding remains a crucial step in building better customer relationships and growing your revenue base. BY BLUERUSH | PERSONALIZED VIDEO While often overlooked, customer onboarding remains a...
BlueRush has announced it’s first annual IndiVideo Awards. The IndiVideo Awards recognize customers that have excelled using the IndiVideo platform to distribute personalized videos to their end users. Each recipient has been recognized for their efforts and...
Why the utilities industry needs personalized video more than ever Like any other business, utility companies are always looking for ways to increase revenues and save time without breaking the bank or overcommitting resources. Too often, however, efficient...
Too often, customers are underwhelmed, ignored, or made to feel unappreciated, all of which leads to a disappointing experience that has them looking elsewhere. So it’s unsurprising that customer churn continues to be one of the biggest problems faced by a majority of...
As a marketer, one of your main goals is to reach new customers and, to do this, creating content is often your clearest path to success. At first glance, this seems like a tidy equation. You create content and you get new customers. But how much traction does your...
We all love to be recognized by the people and places we do business with. When a restaurant greeter sits us at our favorite table, the barista who knows our preferred brew (and can pronounce our names), or that hairdresser who always styles it just the way we like....
MySpace averages about 5 million page visits a month. In the year 2021. Let that sink in. MySpace hasn’t had a cultural impact since low-waisted jeans, and so while it’s still an impressive number, what does this metric really tells us? The question raises a much...
If you haven’t been using video, it may be time to start. Video’s influence has grown exponentially in the past decade, quickly becoming the preferred medium of choice for consumers and marketers alike. In fact, 84% of people say that they’ve been convinced to buy a...
The insurance industry is not traditionally known for offering customization. For generations, customers had to choose from the options insurance companies provided, rather than what they wanted, or needed. More recently, with increased competition, the market is...
Despite the teachable moments from countless marketing fails, brands continue to embarrass themselves with desperate attempts to please consumers with the flavor of the month, be it catchphrase or cause. A quick scroll through Instagram sees brands blindly throwing up...
