DUCA observed low customer engagement, reduced new customer intake, and a decline in deposits. Turning to BlueRush, they aimed to fortify their brand identity, foster trust, and optimize digital marketing channels to drive growth in deposits and lending.
The Solution
To help communicate the reason to switch to DUCA, BlueRush handled all global branding and promotional aspects to convey DUCAs value proposition to prospective members. All elements of their digital transformation were supported with direct marketing promotions, landing pages to support product sales, media campaigns to direct traffic to web pages to complete transactions and creative assets like explainer videos, and it was all mobile optimized.