Work

See our “Best in Show” results for distributing your content to users

The Challenge: Make a detailed, customer-focused rich media video magazine for Manulife Financial that advisors can use to send individualized content to clients, thereby helping solidify ongoing relationships.

The Solutions: The end product is Manulife “Solutions”–an online magazine designed to help educate investors about important financial concepts, products, and strategies.

The new online publication is supported by a unique e-newsletter and library platform that merges content (videos, PDFs, articles, spreadsheets, links to calculators, and more) with an email function, so advisors can easily send clients a customized version of the magazine.

Advisors can now access a multi-media library of more than 200 items they can send to clients. The library also offers multiple search and sort options, including “top media picks” and “favourites.”

Advisors can also import existing contacts and create email groups, and can take advantage of the platform’s mobile component, where a modified listing of the content library is available for them to send to individual clients as part of a quick follow-up to a meeting. Another feature provides campaign tracking, so users can see which recipients were included in a mailing, how many emails were opened, and how many times each item was viewed.

In 2011, this application was recognized as the Best Financial Services Online Newsletter Campaign in the Internet Advertising Competition, and also received the prestigious “Best in Show" Online Newsletter Campaign award.

Animation brings your story to the forefront – use our tools to take the lead

The Challenge: In 2009 RE/MAX, Canada’s leading real estate company, contacted BlueRush to help promote their company through a rich media campaign–to bring the RE/MAX story to life for employees, purchasers and sellers.

The Solution: BlueRush developed a rich media campaign with a series of four videos (two each for agents and consumers) which include 3D animation technology–a first for a major real estate company. These videos lead the way in the real estate industry in Canada, and position RE/MAX at the front of their industry.

In 2010, this project won the Best Real Estate Rich Media Online Campaign at the Internet Advertising Competition.

Go mobile to ensure your offering matches your needs

The Challenge: Establish a mobile-friendly version of the Canadian Automobile Association (CAA) South Central Ontario website–as many users access the site in “on the road” situations.

The Solution: BlueRush built a new mobile site which maintains the content and key search components of the existing website, so users’ experience is optimized. The mobile site also incorporates the BlueRush DigitalREACH™ distribution platform, which allows CAA to easily implement updates to the mobile site.

Use video to deliver just-in-time news and resources

The Challenge: In October of 2010 Osteoporosis Canada published its most recent Clinical Practice Guidelines for the Diagnosis and Management of Osteoporosis. BlueRush was mandated to help disseminate the guidelines on the Osteoporosis Canada website.

The Solutions: BlueRush re-designed the “healthcare professional” portal on osteoporosis.ca and produced an 8-minute rich media video directed to primary care physicians to summarize the key concepts and new information. This video allowed Osteoporosis Canada to reposition its site as the go-to stop for physicians to get and remain current on osteoporosis information and practice guidelines.

The custom-built content won the Best Non-Profit Online Video award, one of 14 awards received by BlueRush in the 2011 Internet Awards Competition.

Use videos to capture the lead

The Challenge: Create a compelling but cost-effective way for Invesco Trimark, one of Canada’s leading investment management companies, to tackle topical global investment stories on an on-going basis.

The Solutions: BlueRush produced a number of short videos under the “PMTV” (for “Portfolio Manager TV”) brand–targeted to advisors, investors and potential clients. These videos position the portfolio managers at Invesco as thought leaders in the financial services industry.

Based on the success of the initial project, new videos, shot on location, have been added over time.

Interactive Apps Bring User Engagement

The Challenge: Provide online support for the launch of a new natural health product from Afexa Life Sciences, IMMUNITY-FX. This one-of-a-kind product is designed to strengthen and support the immune system and improve overall health and wellness.

The Solution: BlueRush created an interactive tool, the “Live Healthy” Quiz, to attract users to the new IMMUNITY-FX site. The tool enables users to evaluate and measure their overall immune system health, and includes the capacity to track changes over time.

The Result: From launch, the tool produced a very high level of consumer engagement, with up to 2,600 hits a day, users averaging nearly five minutes per visit–and as many as 60% of all visitors saving their data for future comparisons. The high traffic to the Live Healthy Quiz has aided Afexa in building databases for email marketing campaigns and in identifying the target demographic interested in this new product.

This project won the 2010 Best Pharmaceuticals Interactive Application award from the Internet Advertising Competition.

Our contests bring excitement – and build loyalty

The Challenge: Design and market several new online contests as part of a strategy to grow an already-large Facebook audience for Jagermeister, an herbal liqueur.

The Solutions: For this project, BlueRush produced applications incorporating Flash animations and leading-edge designs. Together these elements continue to successfully capture the imagination of a hard-to-impress target group.

Microsite contains all you need to deliver results

The Challenge: Create a digital campaign to support the launch of the Smart Cash credit card for MBNA–and emphasize the unique features of this card.

The Solutions: BlueRush designed and developed a microsite with elements that integrate seamlessly with an offline campaign. The site includes a rich media online video to explain the SmartCash card’s value proposition; banner ads; and an online calculator which site visitors can use to estimate potential savings from using the SmartCash card. Mobile versions of these elements, including the video and the calculator, were also created.

In 2011, this application was recognized as the Best Bank Rich Media Online Campaign by the Internet Advertising Competition.

Deliver your messages using video and mobile to ensure takeup

The Challenge: In 2011, Standard Life Canada launched a Guaranteed Lifetime Withdrawal Benefit product within its existing line-up of segregated funds, and they approached BlueRush to implement digital, web and mobile tools for advisor and client education. The challenge was to position the new product within a comprehensive pre-existing suite of products, and to make use of previously-produced materials, while maintaining the highest production quality and level of engagement.

The Solution: BlueRush delivered a series of four product videos and seven “case study” videos targeted to advisors and clients alike. In recognition of the extent to which both audiences are accessing materials on the go, mobile versions of the videos and supporting materials were created, bringing Standard Life to the forefront in mobile deployment in this sector.

Multimedia solution leverages your content to best effect

The Challenge: Construct a repository for a range of multi-media content–including rich media videos, podcasts, and PDFs–for Manulife Financial, a Canadian insurance company and financial services provider.

The Solutions: BlueRush recommended the creation of a multi-media centre that would:

• house all rich media videos, podcasts, and potentially other media types,

• facilitate easy access and navigation of multimedia content, and

• use an innovative “scroll-reel” design which encourages users to browse additional media content.

BlueRush produced a multi-media centre solution capable of housing virtually any type of media. In addition to storing and archiving the content, the centre also greatly improves access to content through a variety of search options. From an IT perspective, the interface and architecture were designed to support the easy addition of any new videos or other rich media in the future.

This project won the 2010 award for Best Mutual Fund Rich Media Online Campaign at the Internet Advertising Competition.

Not-for-profit association uses Rich Media to become go-to resource

The Challenge: Media-driven headlines fuelled public concern about H1N1, a strain of flu virus, throughout the rise, crest and fall of this global flu pandemic. McGill University Health Centre staff were inundated with questions and needed to calm the fears of their clientele. Although information was available on news websites, the content often exacerbated confusion rather than addressing real public concerns.

The Solutions: BlueRush built a website for the MUHC to relieve stress on the system and allow staff to focus on affected patients–while directing public inquiries to the website for prevention, screening and other tips. A series of rich media educational videos with short, digestible segments– using strong visuals to illustrate the H1N1-related concepts at home, school, and work–was developed.

The Result: The site generated about 4,000 unique visitors daily. The rich media segments were requested by and posted on the websites of major Canadian news media corporations, including CTV.ca and CBC.ca, as well on USATODAY.com in the United States and numerous educational institutions in both Canada and the USA.

Our expertise brings your complex messages to life

The Challenge: Build a sophisticated online retirement income product allocation tool and site for Manulife Financial to coincide with the launch of their Guaranteed Minimum Withdrawal Benefit retirement income product, GIFSelect Income Plus.

The Solutions: BlueRush developed a tool which harnesses the power of a unique retirement income planning algorithm to allow advisors to assess the sustainability of client retirement income plans, and suggest customized options to optimize sustainability. The tool was placed within a dedicated site which provides context, collateral and support for the application.

This BlueRush solution serves as an innovative and valuable sales aid that advisors can use to educate clients on the benefits of Manulife’s Guaranteed Minimum Withdrawal Benefit product. While the tool has the sophistication to show results from multiple possible scenarios, its simple interface and easy-to-read customized client reports make it extremely user-friendly.

This project won the 2009 Best Financial Services Interactive Application award from the Internet Advertising Competition.

Rich Media Video Delivers the Message

The Challenge: Reach out to and educate a target audience of health care professionals and retailers on the benefits of IMMUNITY-FX, a new natural health product from Afexa Life Sciences.

The Solution: BlueRush created two video overviews for the IMMUNITY-FX product. After viewing the videos, the user is prompted to test their product knowledge through a brief interactive quiz.

The Result: The engaging videos and interactive quiz combine to help professionals in the health care field better understand the IMMUNITY-FX product–and to clearly distinguish this product from its peers and competitors.

This project won the 2010 Best Pharmaceuticals Online Video award from the Internet Advertising Competition.

See how we leverage client assets to build success

The Challenge: Develop a new, dedicated microsite for the Canadian Imperial Bank of Commerce (CIBC) to correspond to the launch of the Tax-Free Savings Account.

The Solution: The site designed and developed by BlueRush is an extension of a successful CIBC television campaign. It uses the bank’s TV spokesperson as host–and then goes a step further and incorporates sophisticated 3D environments for the host to occupy. This innovative stylistic approach has helped CIBC stand out in a competitive market.

After launch, the site, rich media videos and the CIBC TFSA Calculator were subsequently redesigned to reflect changes in the program and new cross-selling initiatives. The updated content was leveraged for use in a mobile site that was modified to ensure an optimized experience for mobile users.

Launch your products across platforms for proven results

The Challenge: Create a compelling but cost-effective way for Invesco Trimark, one of Canada’s leading investment management companies, to tackle topical global investment stories on an on-going basis.

The Solutions: BlueRush produced a number of short videos under the “PMTV” (for “Portfolio Manager TV”) brand–targeted to advisors, investors and potential clients. These videos position the portfolio managers at Invesco as thought leaders in the financial services industry.

Based on the success of the initial project, new videos, shot on location, have been added over time.

The Challenge:Create rich media FAQ videos to engage and answer the top 10 most frequently asked questions on the LASIK MD website and promote LASIK MD’s expertise in laser vision correction that reflects the current size and sophistication of their organization

The Solution: BlueRush created videos that reflect a higher production level and sophistication compared to previous campaigns. These focused on safety, price advantage and the lifestyle benefits of freedom from glasses and contact lenses.

Let our work put you in the mobile lead

The Challenge: Develop, produce and host a short an online video plus optimized landing page that engages the viewer and provides a “test drive” of a new mobile mortgage app – and results in viewers downloading the new mobile mortgage app.

The Solution: BlueRush developed, produced and hosts a project which includes a landing page, engaging short optimized video, and online version of the video that demonstrates the new app as another mobile innovation from CIBC.

Put your company in the mobile lead with our design and implementation

The Challenge: To enable RE/MAX agents and prospects to connect to RE/MAX MLS listings at “curbside” so they can obtain listing details via SMS.

The Solution: BlueRush developed an SMS platform which lets a prospective home buyer independently request and receive all the details on a home for sale to their phone via text.

In 2011, this project won the Best Real Estate Interactive Application at the Internet Advertising Competition.

Compelling video and consistent messaging build a strong base of understanding

The Challenge: Sun Life Financial and CI Investments were seeking a solution to promote their new SunWise Essential Series, a new segregated fund solution designed to help Canadians achieve financial security through a guaranteed income for life and other powerful features.

The Solution: BlueRush designed and delivered a comprehensive series of rich media videos and a supporting microsite, both targeted to clients and advisors, which allow the SunWise series to stand out in a crowded market. The use of compelling visuals and consistent messaging throughout means audiences can become engaged and educated about this new series of products at their own pace, building a strong base of understanding for informed action.

Use Mobile to Expand your Reach

The Challenge: Develop and deliver a multi-faceted campaign for this Tier 1 bank that focuses on their mortgage.

The Solution: BlueRush delivered a comprehensive result which included creative direction, design and development on various platforms to support the campaign, including: calculators to support the offers, web-based versions of the tools, banner ads with expandable ad units to showcase the new calculators, and mobile design and development of the tools.

Bring productivity to every moment of your day

The Challenge: To transform the iPad into a productivity tool for RE/MAX real estate agents.

The Solution: The iPad application for realtors developed by BlueRush simplifies the sales process, creating a one-stop virtual environment fully equipped with everything RE/MAX agents need to evaluate, list, market, and sell their clients’ homes, all on-site.

The app includes easy-to-use mortgage calculators, electronic forms and other features, freeing agents and sellers from the cumbersome paper-based, disconnected processes of the past.

Agents and sellers can also benefit from a wealth of home marketing tips and strategies in engaging video segments aimed at the home seller – allowing realtor and seller to immediately and effortlessly begin to work together to increase the selling value of the home.

For RE/MAX realtors, the launch of the iPad app increases productivity as it eliminates paper stops and accelerates time to market.

Complex Topics Shine in our Rich Media Format

The Challenge: Produce a rich media training video for the Bank of Montreal (BMO) that recreates the essence of a day-long Retirement Income Planning Process seminar delivered by BMO retirement expert Dr. Amy D’Aprix.

The Result: BlueRush used transcripts from a live seminar along with related resource material to create a new and visually-engaging training program that incorporates over 40 minutes of chaptered interactive video.

Unlike conventional e-learning that is text-heavy and includes only rudimentary video, this rich media video production integrates the expert’s on-camera appearances with a variety of virtual locations, as well as sophisticated visuals including lifestyle imagery, graphs, and animations. The result is an engaging participant experience that is further supported by fully-interactive rich media Q & A segments.

This project won the 2011 Best Bank Online Video award from the Internet Advertising Competition.

Deploy across platforms to maximize results

The Challenge: Develop and deliver a multi-faceted campaign for this Tier 1 bank that focuses on their banking bundles (credit and debit cards).

The Solution: BlueRush delivered a comprehensive result which included creative direction, design and development on various platforms to support the campaign, including: calculators to support the offers, web-based versions of the tools, banner ads with expandable ad units to showcase the new calculators, and mobile design and development of the tools.

Boost followers by adding FUN

The Challenge: Design, develop and promote a Facebook contest which links to the website for COLD-FX, a natural cold and flu remedy and the flagship product for Afexa Life Sciences.

The Solution: BlueRush produced a fun, compelling contest which drove as many as 8,000 users per day to the site during the contest–and helped Afexa Life Sciences to increase the number of COLD-FX Facebook followers from 1,000 (prior to the contest launch) to 12,000 by the contest’s end.

This project was recognized as the Best Pharmaceuticals Rich Media Online Campaign in the 2011 Internet Advertising Competition awards.

See how Rich Media ensures your users get what they need

The Challenge: Build an online support module that answers the nine most frequently-asked questions about installing and synchronizing Brother printers, fax machines and multi-function centers–thereby reducing client call centre loads and increasing customer satisfaction.

The Solution: BlueRush created a solution for Brother that considers how answers to frequently-asked questions might vary depending on the machine model, the user’s computer operating system, and stage of installation. The resulting interactive production prompts visitors with questions and then guides them automatically to the appropriate video response, which they can follow step by step. Users are provided with easy to follow, precisely-targeted answers to complex technical questions.

In response to the launch of these videos, Brother saw call centre cost savings of 20% in the first year on the items covered by the videos, which viewers can find online or by watching the CD which ships with their product.

BlueRush also designed these modules so they can easily be modified for other languages and shared with counterparts at Brother International. This design feature was accomplished by using a silent on-screen host so that only audio narrations and on-screen text would need to be changed.

This project won the 2011 Best Computer: Hardware Online Video award from the Internet Advertising Competition.

Rich Media provides context and perspective in changing circumstances

The Challenge: In January 2009, when equity markets around the world were in turmoil, Franklin Templeton Investments approached BlueRush to create a series of videos.

The goal was to empathize with investors who have seen their portfolios drop, but also re-assure them that markets will rebound.

The Solution: BlueRush prepared a series of four videos were designed to help educate investors about market cycles, and to provide guidance that, over the long term, investing in the market can help you meet your goals.

The “Don’t Lose Twice”videos were well-received by investors and advisors alike, and helped give perspective to the market turbulence of 2009. This project won the Best Investment Rich media Online Campaign award in the Internet Awards Competition.

Use video and Rich Media to empower and welcome clients

The Challenge: Develop and implement a welcoming online tour of the Juravinski Cancer Centre (in Hamilton, Ontario), so that patients and their families can virtually visit the facility ahead of their first in-person visit–and create two interactive applications to support the Centre’s transition through major facility improvements.

The Solutions: First, BlueRush produced a rich media video welcoming tour designed to help enhance the patient and family experience by (1) focusing on key procedures related to treatment, to dispel uncertainty about those procedures; and (2) communicating the comfortable and welcoming environment of the Centre so patients and their family members can feel at ease before they even step foot into the Centre.

Secondly, as the Centre geared up for significant renovations, BlueRush created two interactive applications: a preview of the new building to count down the final hundred days until the opening; and an interactive map to help staff and patients navigate the new centre. The countdown application provided a “Days to Go” calendar, along with monthly photo albums that documented the final stages of construction and a peek at some of the new facilities. The interactive map covered each area of the new building with a written overview, photos, and a printable proximity map.

Our efforts on these projects won Internet Advertising Competition awards in two successive years: the rich media video welcoming tour won the 2010 Best Health Care Rich Media Online Campaign award, and the interactive map application won the 2011 Best healthcare Provider Interactive Application award.

Go Viral to Create Brand Awareness

The Challenge: Produce a COLD-FX “Winter Games” campaign for Afexa Life Sciences, Inc. to highlight their involvement as an official supplier to the 2010 Winter Olympics.

The Solution: BlueRush created a viral video “Athlete of the Year” campaign using interactive and customizable rich media. The video allowed users to input a friend or family member’s name so that name would appear throughout the video in a variety of fun and innovative ways. The completed video could then be sent out by the user directly from the site, using email and social media.

The Result: When the site initially launched in October 2009, it had 1,600 to 2,500 visitors per day–and was seen online by over 28,000 people within the first three weeks of launch.

This project received the award for Best Pharmaceuticals Rich Media Online Campaign in the 2010 Internet Advertising Competition.

See how our team produces integrated messaging for our clients

The Challenge: Great-West Life, a Canadian insurance company, developed a new retirement income product–the Lifetime Income Benefit–for launch across their three company lines: Canada Life, Great West Life, and London Life.

As a key component of their marketing efforts, they wanted to use online capabilities to provide a comprehensive, engaging message to each company’s clients and advisor networks. They wanted an end solution customized for each company, and including rich media video introductions, product overviews, case studies, and links to resources such as marketing materials.

The Solutions: BlueRush developed a comprehensive, integrated microsite and rich media applications for each of the three companies.

In 2010, this project was recognized as the Best Financial Services Rich Media Online Campaign by the Internet Advertising Competition.

Rich media program delivers effective programming to dispersed users

The Challenge: The MUHC is responsible for maintaining the competency and certification of a province-wide network of physicians in Quebec, many of whom are located in remote regions. Conventional methods of Continuing Health Education require extensive time, travel and cost for the MUHC physicians delivering this training. MUHC needed a cost-effective, compelling way to reach out to this dispersed network to allow them to meet certification and continuing education requirements.

The Solutions: BlueRush developed a rich media educational program that distilled the required presentation into manageable chapters and about 10 minutes of lecture time. The video material was augmented by an automated glossary, response-sensitive digital Q&A and integrated clinical papers.

Discover our Social Media prowess

The Challenge: Develop and implement an interactive “Daily Trivia” contest for Afexa Life Sciences’ flagship product, COLD-FX, which also allows users to enter via Facebook and Twitter logins (using “Connect with Facebook” and “Connect with Twitter” buttons).

The Solution: BlueRush created an application that provides a clean, Flash-based front-end interface for users. We also provided a custom Google Web Tools solution that enables the client to easily manage frequent changes to the application.

This project won the 2011 Best Health Care Social Media Campaign award in the Internet Advertising Competition.

Rich media allows our client to stand out in a cluttered space

The Challenge: In the spring of 2009, MBNA launched an online interactive “Credit Card Selector” to help users find the credit card best suited to their needs and preferences. BlueRush was contracted by MBNA to build this tool and provide a unique and engaging experience for users, differentiated from other, similar selectors on the web.

The Solutions: BlueRush designed and developed the MBNA Credit Card Selector using rich media, 3D animations and easy-to-navigate steps–while maintaining the company’s guidelines and user experience expectations.

In 2010, this project won the Best Bank Interactive Application award at the Internet Advertising Competition.

Educate and inform using Rich Media to ease user experience

The Challenge: In August 2009, Sun Life Financial contacted BlueRush for a rich media video to explain the benefits of their Plan Member Services website for group benefits and “e-claims,” or benefits claims submitted electronically. The video would provide an explanation of the overall benefits of the website to clients (both advisors and plan sponsors), as well as the new e-claim enhancement for paramedical services.

The Solution: BlueRush created a rich media video and two landing pages–one for the product video, and the second as a testimonial page. The video and supporting site materials showcase the benefits of the plan members website, and include client testimonials to underscore the message in a compelling, accessible format.

Interactive Tools Build Sales

The Challenge: Build an inviting, interactive tool for Afexa Life Sciences that explains how COLD-FX, their flagship product, can help identify and limit cold and flu symptoms.

The Solution: BlueRush produced a highly effective, easy-to-use tool which allows COLD-FX site users to distinguish between cold and flu symptoms–and also drives sales of COLD-FX.

Make Your Product POP with Video, Banners and More

The Challenge: Build a consumer-friendly site for members of the public and medical professionals so they can access a variety of tools, marketing materials, and health information about COLD-FX, an over-the-counter natural cold and flu remedy and the flagship product of Afexa Life Sciences.

The Solution: BlueRush produced a site landing page which includes a commercial-quality introduction video and interactive banners. We also provided a way for site visitors to take health-related polls, including an easy-to-use, interactive “symptom checker” to help identify and distinguish between cold and flu symptoms.

This project won the 2011 award for Best Pharmaceuticals Rich Media Online Campaign in the Internet Advertising Competition.

Video Tutorial Simplifies Path for Users

The Challenge: Create a rich media tutorial for Bell Canada, a major Canadian telecommunications company, designed to increase the use of Bell’s consolidated on-line billing program My Bell–and to entice Bell customers to take full advantage of the Bell website’s many self-serve features.

The Result: As a result of the rich media video launch, usage of the My Bell service is up; inquiries to the Bell call centre are down; and the overall customer experience of the Bell website has been enhanced.

This project won the 2009 Best Telecommunications Rich Media Online Campaign award from the Internet Advertising Competition.

Move away from paper to increase client conversion

The Challenge: Develop an online interactive questionnaire for Mackenzie Financial customers which supports the Mackenzie Symmetry One product line, a managed portfolio solution.

The Solutions: BlueRush created an online version of an existing paper-based Symmetry questionnaire that clients can easily complete from their own homes. Like other Mackenzie resources, this online questionnaire is designed to support key advisor sales activities and the marketing of Symmetry products.

In 2011, this project won the Best Investment Interactive Application award at the Internet Advertising Competition.

Interactive apps allow your sales force to shine

The Challenge: Build an online tool for Mackenzie Financial, one of Canada’s largest investment firms, that allows advisors to create and present personalized reports to clients for tax and estate planning.

The Solutions: BlueRush designed and developed an online questionnaire, answers to which drive a decision tree, and then a personalized report which advisors can present to their clients. This tool is a simple-to-use enhancement to the advisor’s toolbox, intended to support sales opportunities and improve the overall customer experience.

In 2011, this project was awarded the Best Financial Services Interactive Application award by the Internet Advertising Competition.

Your Way Group Savings

The Challenge:Group savings plan members are often unaware of the features and benefits of their plan. Desjardins Bank reached out to BlueRush to connect with plan members in a new and engaging way.

The Solutions: Create excitement right at the enrolment phase through a series of videos incorporating green screen technology, dynamically changing environments and 3-D effects. They answer questions like how much you’ll need in retirement, which investments are right for you, and how you know if you’re on the right path.

Organization of Care

The Challenge: Type II Diabetes is a complex, multi-dimensional disease that is typically managed by family doctors. It is estimated that the average patient visit lasts 8 minutes, thus the primary care doctors are overwhelmed when trying to conduct a comprehensive exam of the diabetic patient and provide quality care.

The Solutions: Based on a treatment algorithm developed by The Canadian Diabetes Association (CDA), Bluerush created a rich-media video presenting a real-time interaction between a doctor and a patient, showing how, in 8 minutes, the main objectives of looking after a patient’s diabetes in the primary care setting can be achieved.

CI Investments Mobile App

The Challenge: CI Investments recognized the growing impact that tablet devices are having within the Canadian marketplace. An iPad Application became essential to offer Tools for Sales and Client Presentations to CI's Advisors. CI Investments turned to BlueRush, a leading partner iPad UI, Design and Development to build and support the CI iPad Application.

The Solutions: The CI Advisor iPad Application was developed and offers best-in-class Tablet experience, providing up to date news feeds, market indices, price tracking and other Sales and Product tools. This Application provides a solution to CI's need to expand their services to more modern and technical devices that are rapidly growing in the marketplace.