DOING MORE OF WHAT YOU LOVE

A re-launch campaign for MBNA's speciality credit card with Zoomer Magazine and CARP that cuts through the noise of the crowded credit card market and spurs active and affluent Zoomers (age 45+) to apply.

THE SOLUTION


The Zoomer card is more than a credit card; it's a lifestyle. Zoomers (age 45+) are active and engaged in everything life has to offer.

BLUERUSH delivered an exhilarating digital and print campaign with the theme, "Do more of what you love." The re-launch exploited synergies of ZoomerMedia's print and digital properties, and its affiliate, CARP.

DIGITAL

Beautiful imagery of active, joyful Boomers evoked the exhilaration of Zoomer card rewards in web banner and animated ads on ZoomerMedia sites and elsewhere.

PRINT SPEAKS TO THE AUDIENCE

A comprehensive print campaign positioned the card as the Zoomer accessory to an active, exciting lifestyle, emphasizing flexible rewards in a magazine advertisement, inserts, direct mail and event banners.

FEEL THE FREEDOM

BLUERUSH forged synergies between digital, sponsored content and print, using highly creative design to deliver the ultimate message that this credit card helps Zoomers live life to the fullest.

BLUERUSH crafts the strategies that create the synergies that revitalize a brand.

Call 1-844-455-2583 or email info@bluerush.com to see what we can do for you.