TURNING FANTASY INTO REALITY

Working from content we developed years ago, we embarked on a refresh of all digital assets belonging to MBNA's sports affinity partners starting with the Ottawa Senators' website. BLUERUSH proposed a mobile-first approach to meet today's technology requirements and a complete content refresh.

THE SOLUTION


Leveraging the tagline "Turn Your Fantasy into Reality", BLUERUSH created a unique experience where visitors learn more about the ultimate fan experiences uniquely offers by MBNA Rewards. Across multiple touchpoints, we adapted the concept to Facebook ads, print collateral, landing pages and email communications.

EVOLVING TEAM ASSETS

As an integral part of the experience, MBNA's offer page was out of step with the refresh NHL brand assets. BLUERUSH updated the content to be consistent with the NHL brand direction.

DEVICE COMPATIBLE

Taking a mobile-first approach is standard practice at BLUERUSH and that pays off. Our designs respect the constraints of many devices and ensure perfect rendering of your brand every time.

PLANNING FOR THE FUTURE

As part of our process, we incorporated within the design the ability to update the content on the pages without having to redesign it.

POINTS THAT ADD UP

BLUERUSH is an expert at developing online tools and calculators and put that expertise to use on the new page. A fully responsive rewards calculator was added to the page so fans could see what they could get with their rewards points.

ONLINE AND IN PRINT

In promoting the new offer and webpage, BLUERUSH also wrote and designed the graphics for a Facebook ad campaign, along with a fun foldout printed piece that was handed out at Sens games.

SCORE WITH EVERY PURCHASE

Promoting credit cards is no easy challenge. To break through the noise, we designed an integrated campaign that focused on connecting our passion for the game to potential cardholders that feel the same way.

Call 1-844-455-2583 or email info@bluerush.com to see what we can do for you.

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