SEE HOW MUCH YOU CAN SAVE

Manulife came to BLUERUSH seeking innovative strategies that would persuade employees to join the optional Group Savings Plan offered through their employer and Manulife, and spur existing plan members to increase their contributions.

THE SOLUTION


A campaign with a high-degree of personalization shows employees how much money they would save. Personalized email drives holdout employees to a personalized landing page, hosted by BLUERUSH, where the Savings Accelerator tool calculates how much they'd save by age 65, if they join the plan today. Messaging underscores the plan as a valuable financial asset at their disposal.

SEAMLESS PERSONALIZATION

Personalization carries employees through the campaign. It is always about them, from the email that greets them by name to the personalized microsite that drives home the value of saving.

INTEGRATED BRANDING

The co-branded email appears to come from their employer, ensuring high open rates. The Accelerator highlights the employer contribution they lose out on when they don't join the plan (if applicable).

SHOW THEM THE MONEY

Employees enter simple variables in the Savings Accelerator to display a personalized graph of how much they'd save by 65, and how much less they save if they wait five years.

UNDERSCORING A VALUABLE ASSET

Messaging reinforces the intrinsic value of a Group Savings Plan through Manulife. Methods for tracking email and microsite performance are provided by BLUERUSH.

INTERACTIVE CONTENT STRENGTHENS RELATIONSHIPS

Talk to us about how your brand can get interactive. We're got a full library of tools and tricks that work wonders for brand engagement.

Call 1-844-455-2583 or email info@bluerush.com to see what we can do for you.