YOUR INSURANCE, YOUR WAY

Manulife came to BLUERUSH seeking a new creative approach to drive home just how beneficial and affordable its optional Life and Critical Illness Insurance is for plan members.

THE SOLUTION


Let plan members choose their coverage, their way!

An interactive quoting tool makes it easy for them to select what they'd like. On the microsite, plan members adjust their options and instantly receive a quote. Applying is only one click away. Together with Manulife, BLUERUSH built a campaign driving members to the landing page, while highlighting the value of the insurance.

PERSONALIZED EMAIL

The campaign kicked off with personalized emails underscoring the value of Manulife's optional life and critical illness insurance, with a strong call to click-through to the interactive quoting tool.

CHOOSE YOUR OWN INSURANCE

On the microsite, plan members play with the quoting tool's interactive toggles and sliders until they arrive at a quote they like. Instantly, they see how one change affects their quote.

ONE SIMPLE CLICK

The tool displays their quote in big bold numbers, highlighting how little it costs per month for something that could be so crucial. One simple click carries plan members through to the application.

QUOTES ON THE MOVE

Manulife wanted to serve plan members where they're at. BLUERUSH ensured the microsite was fully responsive and worked exactly the same on mobile devices and tablets as it did on home computers.

Why tell your customer about the value of your products, when you can show them? Interactive tools make it real.

Call 1-844-455-2583 or email info@bluerush.com to talk tools.