ALLSTATE INDIVIDEO

Envision a memorable, highly personalized customer experience to boost an underperforming conversion rate for an illustrious brand ‒ prospects were calling Allstate for auto insurance quotes, but they weren't grasping the brand's inherent benefits well enough to close the deal.

THE SOLUTION


Invigorate the quoting process with a highly personalized, automated follow-up. Within 24 hours of the initial quote, prospects receive a personalized email. The link carries them to a personalized landing page where an animated video, created with BLUERUSH's in-house INDIVIDEO technology, greets them by name and walks them though their quote, their savings and the intrinsic benefits of Allstate insurance.

THE IMPACT

96%
Email open rate
47%
Clicked through from Email to Video
50%
Of viewers watched the entire video

A CONSUMER EXPERIENCE THAT EPITOMIZES ALLSTATE

Wow the prospect at hello with personalized video, using BLUERUSH INDIVIDEO, emphasizing local service, and spelling out each prospect's unique insurance benefits. Track built-in metrics so agents can follow up personally.

SEAMLESS INTEGRATION FOR THE QUOTING PROCESS

Personalized UX drives the prospect seamlessly from email to landing page to video. Highly relevant videos target eight customer scenarios (discounts, vehicles and drivers), personalized with the prospect's data.

SPOTLIGHT ON THE SAVINGS

Friendly animated video and upbeat design speaks to Allstate's local, personalized service, while simplifying and highlighting how much the prospect saves with Allstate. When they watch it, they get it!

AUTOMATIC PERSONALIZATION

Automate the personalization process in partnership with Allstate's email provider, using an API to pull data points from PDF insurance quotes. A tracking pixel monitors the entire user experience.

See how Allstate made the quoting process much more consumer friendly with a personalized INDIVIDEO quote.

Call 1-844-455-2583 or email info@bluerush.com to talk personalized video.

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